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Advocacy Initiatives in Development Sector: Tools and Strategies
About Workshop


Grassroots-based advocacy movements are not new and continue to be politically contentious. However, since the mid-1990s, there has been an increasing interest in advocacy on the part of both NGOs and donor agencies.

Firstly, influencing macro-level policy and regulatory frameworks is now seen as essential to increasing opportunities and removing constraints at the micro-level for both enterprise programs and entrepreneurs themselves. Secondly, multilateral and bilateral donor agencies have increasingly emphasized civil society development and democratization as a means of effecting this macro-level change.

Underpinning both these trends are related to debates about rights-based approaches to development and pro-poor growth. Advocacy organizations have also used advances in communications and information technology to increase global as well as national visibility and influence. Advocacy implies a permanent relationship between civil society and the state. It is an important gauge of a genuine democracy.

Engaging in advocacy is one way to strengthen citizen participation in decision-making about public policies and programs and to promote a transparent political culture. As civil society becomes more successful in its advocacy efforts, power relationships between state institutions and the citizenry will be transformed and become more democratic. There is also now general official agreement that advocacy necessarily involves a grassroots process of empowerment.

Training Objectives:
a) To develop knowledge on the art of social advocacy for sustainable development.
b)To make the participants capable to design an advocacy program involving necessary stakeholders.
c)To develop technical skills for implementing any issue based advocacy program.

Training Outcome:
After attending the training sincerely participants will be capable to:
a)Understand the concept of Social Advocacy
b)Identify different requirements for a possible advocacy program
c)Analyse any problem and make the proper issue from that
d)Formulate advocacy proposal on an issue
e)Design a advocacy program and implement that
f)Monitor and provide regular feed back to any advocacy program
g)Assess the opportunities and challenges of any organization and network

Workshop topics to be covered:

a)Origin, Concept, Definition and practicality

b)Importance and types of Advocacy

c)Dimensions of change in Advocacy

d)Requirements for advocacy

e)Problem Identification & analysis

f)Advocacy proposal formulation

g)Decision-making space analysis

h)Channels of influence analysis

i)ACTON analysis

j)Advocacy strategies design

k)Activity plan develop

l)Monitoring of advocacy

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