About Workshop
A business plan can be ideally defined as the blueprint which can transform a promising business idea into full fledged business. For every successful application or implementation, a carefully chalked out planning is essential and a solid business plan allows the entrepreneur to cover the core aspects of a business such as finance, marketing, human resource and so on; and also to foresee any major threat or opportunity that might face the business in future.
On the investors’ side, business plans plays a vital role in building up credibility of the entrepreneur and to deduce the financial viability of the business concept.
The Business Plan Development workshop will provide step-by-step guidance and analysis required to prepare a comprehensive and robust business plan for start-ups/small businesses. Using in-class applications and real world business cases; the workshop sessions provide a foundation in key concepts for developing a strong business plan and also identify the challenges faced by an Entrepreneur.
For the success of our programs we rely on a combination of theory with practical assignments, discussions, and real business case studies.
Workshop topics to be covered:
DAY - 01
Study Session 1:
Entrepreneurship and Small Business
• Entrepreneurship and Entrepreneurial mindset
• Process of drawing-up a business concept
• What is Start-up and Small Business?
• Importance of innovation in the changing environment
• Overview of topics to be covered
Study Session 2:
Snapshot of Business Plan
• What is a Business Plan
• Importance of a business plan
• Key Stakeholders i.e. audience
• Fundamentals of a business plan
• Brief overview of a Business Plan outline
• Pitfalls of a business plan
• Discussion on a real-life business plan
• Group Exercise
Study Session 3:
Importance of Market Analysis, Industry Analysis and Marketing Strategy
• Key Aspects of a comprehensive Marketing Strategy
• Importance and tools for Market Analysis for identifying Target Market
• Importance of Target Market
• Drawing out a thorough Marketing Plan
• Determining Growth prospect of an industry
• Competitive landscape
• Different tools for Industry Analysis
• Importance of Risk Analysis
DAY - 02
Study Session 4:
New Venture Financing
• Financing rule for Start-ups
• Sources of Funding
• Debt v/s Equity Financing
• Internal v/s External sources of funding
• Characteristics of an Attractive Venture Capital Investment
• Brief overview of financing process in Bangladesh
• Discussion on key financing tools of a business plan
• Demonstration of Financing projections of a real-life business plan
• Group exercise
Study Session 5:
Importance of Managing Cash flow and Pricing Strategy
• Stages of Business Growth
• Benefits of cash management
• What is Pricing
• Different Pricing Techniques
• Pricing and Product Image
Study Session 6:
Miscellaneous Topics (Business Development and Concept Presentation)
• Strategic Planning and Organizational Structure
• Necessity of an Exit Plan
• Concept and practices of Entrepreneurship
• Protection of Intellectual Property for Start-ups
• Presentation techniques - Business Concept
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