Writing is one of the most important ways of communication in the business world. Written communication flaws are blamed for low productivity, employee turnover and failure of employees to carry out their responsibilities.
There are many different types of business writing and each type is designed to serve a definite purpose. Being aware of the different types of business writing, and learning to produce them one can become a very good business communicator.
This course introduces a systematic learning approach to writing business letters, email & fax, memos, reports and proposals. The course also focuses on enhancing selling skills which comes as an inseparable component of writing business proposals. The participants get to practise writing during sessions and can place individual requests for sample writings which shall be answered via emails.
How participants will benefit from the course:
At the end of the course participants will be able to use different kinds of written communication and presentation methods used in the business world, know their structures and purposes and identify the circumstances these writings can be used at.
Workshop topics to be covered:
Basics of good business writing
Selecting the right language and the right tone
Parts of Speech: Conversion where appropriate
Activity: Structuring Sentences, Shortening Phrases, Selecting the Right Vocabulary
Introduction to Business Letters
Different types of Business Letters
Some common professional ways of addressing and ending letters
Activity (in group): Breaking Bad News on a Business Letter- Letter Layout, Selection of Language, Strategies, etc.
Email, Fax, Memo
Purpose of a Business Proposal
How to make a proposal successful
Activity: Presentation on Selling Skill
What should go into a Business Proposal?
Samples of Business Proposals
Activity: Writing and Presenting an Imaginative Proposal
Basics of Report Writing
Planning, Collecting & Organising Information for Report
Structuring the Report
Referencing in a Report
Activity: Laying out and Presenting a Report
Common Mistakes made in Business Writing
Activity: Identify common mistakes made in writing English
At the end of every lecture assignments will be given on the topics which have to be submitted by email.