It will cover most updated version and topics of Digital Marketing specially PPC, SEO, SEM, Mobile Marketing, Web Analytics. Core concepts and applications on On-line Marketing will be covered in this course including web analytics and conversion. Practical applications for e-Marketing to be included specially Bangladesh perspective.
How Participants will benefit after the course:
Intermediate understanding on e-Marketing.
Prepare On-line marketing strategy for brand, business or individual.
Overall idea about On-line business
Able to worked with technical person or vendor on digital marketing.
Workshop topics to be covered:
Introduction to e-Marketing
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Pay Per Click(PPC)
On-Line Market Research
Web Analytics and Conversation
On-line Marketing Strategy
Case Study by Group
Online Marketing in Bangladesh