About Workshop
It will cover most updated version and topics of Digital Marketing specially PPC, SEO, SEM, Mobile Marketing, Web Analytics. Core concepts and applications on On-line Marketing will be covered in this course including web analytics and conversion. Practical applications for e-Marketing to be included specially Bangladesh perspective.
How Participants will benefit after the course:
• Intermediate understanding on e-Marketing.
• Prepare On-line marketing strategy for brand, business or individual.
• Overall idea about On-line business
• Able to worked with technical person or vendor on digital marketing.
Workshop topics to be covered:
Session 1:
• Introduction to e-Marketing
• On-line Advertising
• Affiliate Marketing
Session 2:
• E-mail Marketing
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Pay Per Click(PPC)
Session 3:
• Mobile Marketing
• On-Line Market Research
• Web Analytics and Conversation
Session 4:
• On-line Marketing Strategy
• Case Study by Group
• Online Marketing in Bangladesh
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