Writing is one of the most important ways of communication in the business world. Written communication flaws are blamed for low productivity, employee turnover and failure of employees to carry out their responsibilities. While quality writing is one of the most important tools in building up a good image for an organisation.
There are many different types of business writing and each type is designed to serve a definite purpose. Being aware of the different types of written business communication, and learning to produce them one can become a very good business communicator.
This course introduces a systematic learning approach to writing Business Email, Letters, Reports, Meeting Minutes and Proposals. The course also focuses on enhancing Selling Skills which comes as an inseparable component of Business Proposals. The participants get to practise writing during sessions and will receive feedbacks on them.
How participants will benefit from the course:
At the end of the course, participants will be able to use different kinds of written communication and presentation methods used in the business world, know their structures and purposes and identify the circumstances these writings can be used at.
Workshop topics to be covered:
Basics of good business writing
Dos and Don’ts of Written Business Communication
Language to Avoid Hidden Negative Meaning
Sending a direct message
Introducing the Option of Active and Passive Voice in Business Writing
Parts of Speech: Conversion where appropriate
Activity: Structuring Sentences, Shortening Phrases, Selecting the Right Vocabulary
Business Email and Letters
Making a message formal
Keeping message Clear and Concise
Sending an Effective and yet a Diplomatic Message
Introducing Different Formats of Business Letters
Activity (in group): Breaking Bad News on a Business Letter/Email- Layout, Selection of Language, Strategies, etc.
Basics of Report Writing
Planning, Collecting & Organising Information for Report
Structuring the Report
Referencing in a Report
Activity: Laying out and presenting a Report
Purpose of a Business Proposal
How to make a proposal successful
Activity: Presentation on Selling Skill
Activity: Writing and Presenting a Proposal
Things to go into the Meeting Minutes
Presenting Meeting Minutes