About Workshop
Rewards, compensation, motivation and team building are essential across every department of an organization, but they may be specially important for the Sales force as they are the true brand ambassador of the company. Their needs not addressed properly will result into poor sales performance and eventually job hopping. Though conceptually supports the function of HR, this program is customized with techniques to increase the efficiency, lower the turn around and enhance loyalty of core sales personnel.
How participants will benefit after the course:
Upon completion of the course, participants are expected to be able to manage their sales force better and improve performance with increased corporate loyalty.
Workshop topics to be covered:
1. Why Sales Reps fail to meet expectation
2. Basics of Sales Force Compensation
3. Steps to building the right compensation package
4. Sales Leaders Deficiencies
5. Recognition
6. Understanding Motivation
7. How Sales People Choose Their Actions
8. Motivational Tools
--ERG Theory
--Need-Hierarchy Theory
9. Effective Team Building
10. Job Satisfaction and Performance
RESOURCE PERSON
Mr. Taufiqur Rahman, MBA, University of New Haven & BBA, University of Mississippi, USA; is a former lecturer of North South University and a veteran marketing professional and consultant in Bangladesh. With over 14 years of experience in senior level positions at various well reputed companies like Toyota Motor Sales (USA) Inc. in the USA, he has practically worked at all aspects of Marketing and Sales including core Sales Operations, Strategic Marketing, Brand Management, Advertisement and Media Planning, Logistics and Distribution, Budgeting and Implementation and International Marketing (including Commercial Affairs). He is well experienced in FMCG, Telecom, Transport & Logistics (Freight Forwarding & Courier Services) and Manufacturing Industries.
He has engineered several campaigns and methodologies which have been taught at the Department of Mass Communication of the University of Dhaka as case studies. He has worked in every corner of Bangladesh and participated at various trade fairs abroad (Dubai Int’l Trade Fair, Halal Showcase Malaysia, Masse Frankfurt, Germany and Masse Hong Kong among the major ones). He has travelled widely throughout North America, Europe and Asia for export market expansion.
He is presently working as an Independent Marketing Consultant and Researcher in the areas of Marketing Communication, Strategic Marketing and Corporate re-engineering for various FMCG, Manufacturing and IT concerns. He is a Life Member of American Management Association, New York, USA and American Alumni Association, Bangladesh. He has also authored several books, two of which are in process of publication from a renowned publishing house in Bangladesh.
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