When the Internet began to be used for commercial purposes back in the mid-1990s, no one could have imagined the effect it would have on the business world. Web sites were viewed as optional extras that looked impressive, but didn’t actually do very much. E-mail was treated with suspicion and considered by many as either an impersonal or an impractical way of communicating. Now however, things are different. As millions of people around the world now use the Internet on a regular basis, any business worth its salt is expected to have Web site and to keep in touch via e-mail.
Businesses are now expected to inform and interact with their customers at a closer level than even before. The old business cry of location, location, location has now been overshadowed by the voice of e-business: information, information, information.
This is a course for professionals/investors/entrepreneurs who need strong understanding of web and e-business technologies from a strategic perspective. The course will provide a comprehensive operational, managerial and strategic level knowledge and skills on internet, web technology, e-commerce, e-business, e-payment and related areas.
Implement e-business technologies in your business;
Analyse cost and benefit of web sites and e-business portals;
Plan, design and develop a complete website; (irrespective of your current IT skills)
Getting started with web programming, CMS and web designing software;
Purchasing domain name, web space, email server etc.
Administering web – Uploading pages, creating, modifying and deleting company email accounts;
Making money and supporting customers online;
Using search engines successfully and promoting a website;
Becoming a strategic level manager for an e-business endeavour.
At the end of the course participants will be completely focused and will understand the e-business and e-payment mechanisms for applying in real life business scenarios.
Workshop topics to be covered:
Session 01: Getting started with E-business
Understanding the Internet and the future of business
Choosing an ISP
Selecting and Buying Domain name
Seeking investment for E-businesses
Setting e-business Objectives
Identifying your Audience
Facebook: The Success story;
Session 02: Creating Your Web site
Using an agency for designing website – Costing and Quality Planning
Working with HTML Code and an Introduction to CSS and CMS
An overview of Different Web Designing Software (FrontPage/DreamWeaver etc)
Setting up shop online
Secure Server Software
Commandments of Web Site Design
Activity: Designing a Simple Website
Session 03: Making Money and Supporting Customers Online
Selling your products online Selling services online
Becoming an online merchant and understanding internet based payment mechanism
Selling Advertising Space on Your Site
Customer Order fulfilment
Getting people to buy online
Customer research online
Using e-mail wisely
Activity: Implement Paypal Payment Processor in Bangladesh
Session 04: Using Search Engines Successfully and Promoting a Web Site
Finding the right key-words
Submitting your site to Google and Yahoo
Seeking reciprocal links to promote your website
Contact the online media
Contributing to Newsgroups
Promoting at own site
Activity: Submit your company/personal website to Google
Session 05: Building an E-brand & Effective Use of Internet Inside your Business
The brand power
Information and Interactivity
Learning from successful e-brands
Developing an e-mail policy
Internal Emailing Lists
Websites and your staff
Activity: Build an Intranet Interface for your Organisation.