About Workshop
YOUR ACTION PLAN FOR SUCCESS
Thoroughly understand both the internal and external forces that impact the profitability of your products or services and ultimately, your organization. This workshop will give you the hands on tools, techniques and skills you need to deliver bottom line contributions and become a strategist who can think and act outside the box. Even Marketing Guru’s will benefit from this course.
HOW PARTICIPANTS WILL BENEFIT AFTER THE COURSE
• Learn how to create a best practice marketing strategy designed to deliver a sustainable competitive advantage for your product or service
• Select the right market segments and create strategies for positioning your product or service profitably
• Identify ways to drive sales using digital and traditional marketing communications mix
Workshop topics to be covered:
1. How to manage your product through the various stages of its life cycle
2. Elements of Branding - and why every organization should have one and protect it
3. The power of pricing to achieve desired market results
4. Strategies to maximize market share opportunities through market segmentation customer profiles
5. How to collect vital market and competitive intelligence
6. A disciplined approach to introducing new products and services
7. Marketing Mix and how strategies can change in a fluctuating economy
8. Marketing practices related to the 7Ps and 7Cs
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