Merchandising is the activity which maximizes impact at the point where the consumer comes in contact with the product or service is probably the most critical touch point in the brand journey.
Rightly called the last mile, this is where it gets decided whether all the marketing and distribution efforts will bear fruit or not.
With the media fragmentation and product competition on the rise , merchandising is becoming increasingly important for all types of products especially Fast moving Consumer goods , Consumer Durables and Luxury Products. All the established brands around the world are allocating more effort and resources.
It is also an area where a company’s marketing and sales efforts have to synergize to create the brand impact that will create the competitive advantage.
The workshop will be interactive and include videos, exercises and relevant examples from a global and local brand perspective.
Workshop topics to be covered:
1. Importance of Merchandising
Why Merchandising is the single most critical activity for Union Co-op ?
How Merchandising means selling?
Basics of Shopper Insights
2. Understanding Visual Merchandising
How to use visual merchandising?
Do’s and Don’ts s of Visual Merchandising
3. Merchandising for different store types
Working with Different Types of Displays
-- Open Chillers
-- Floor Stands
5. Merchandising for Key Categories
6. Merchandising for Launches and Promotions