About Workshop
Search engine optimization is a method of getting your website to rank higher in search engines—such as Google, Yahoo or Bing. A search engine optimization campaign pairs on-site optimization with off-site tactics, which means you make changes to your site itself while building a portfolio of natural looking back links to increase your organic rankings. When Internet users search for your products or services, your website needs to be the first one they find. SEO helps the search engines recognize your relevance to specific keywords that people search for online. The search engine optimization process includes researching keywords, creating content, building links and making sure your website is visible in the search engines.
Course Highlights:
• How Search Engines Work
• Keyword Strategy according to major search engines
• SEO Web Design
• Creating SEO Content
• SEO Linking
• Analyzing Results
Workshop topics to be covered:
Day 01, 02 (How Search Engines Work)
• Putting Search Engines in Context
• Meeting the Search Engines
• Recognizing and Reading Search Results
• Getting Your Site in the Right Results
• Knowing What Drives Search Results
• Spam Issues: When Search Engines Get Fooled
Day 03, 04 (Keyword Strategy)
• Employing Keyword Research Techniques and Tools
• Selecting Keywords
• Exploiting Pay Per Click Lessons Learned
• Assigning Keywords to Pages
• Adding and Maintaining Keywords
Day 05, 06 (SEO Web Design)
• The Basics of SEO Web Design
• Building an SEO-Friendly Site
• Making Your Page Search Engine-Compatible
• Perfecting Navigation and Linking Techniques
Day 07, 08 (Creating Content)
• Selecting a Style for Your Audience
• Establishing Content Depth and Page Length
• Adding Keyword-Specific Content
• Dealing with Duplicate Content
• Adapting and Crediting Your Content
Day 09, 10 (Linking & Analyzing Results)
• Employing Linking Strategies
• Obtaining Links
• Structuring Internal Links
• Vetting External Links
• Connecting with Social Networks
• Employing Site Analytics
• Tracking Behavior with Web Analytics