Crisis communication is sometimes considered a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. These challenges may come in the form of an investigation from a government agency, a criminal allegation, a media inquiry, a shareholders lawsuit, a violation of environmental regulations, or any of a number of other scenarios involving the legal, ethical, or financial standing of the entity.
In this kind of situation PR professionals has to take the responsibility to protect an individual, company, or organization from the disaster. In a developing country like Bangladesh- it is being practiced traditionally.
So, PR professionals has to be assertive about their position in his organization or company and as well as their responsibilities too.
In this global-family Public Relations (PR) is one of the most important and inevitable tools for effective communications. Integrated communications and successful PR can make a comfortable playground for key players of any organization, indeed.
But, unfortunately, Public Relations (PR) is still misunderstood by many organizations. Even those who have some understanding of PR, wrongly believe that it is just about media relations.
Hence the scope of PR is kept limited, its role and potentials are underestimated and its functions misinterpreted. PR is not given its due place at the management system of most of the organizations. Often PR personnel merely work to fulfill the desire of the management without having any say in policy matters.
The responsibility of PR personnel should not be confined within campaign and publicity activities. Public Relations is a very specialized job and a PR person must have required knowledge and training to carry out her/his responsibilities effectively and efficiently.
Keeping this matter (mentioned above) in mind I have designed a course for a workshop on Crisis Communication through effective PR.
Workshop topics to be covered:
Crisis communication: Concept and planning
Understanding of Crisis Communication
Different faces/ phases of crisis in an organization or company
Causes of crisis
Most important roles of crisis communications
Tips for handling crisis
Dealing with media
o Some important tips
o Some secrets
The media rules
Public Relations Planning (on basis of crisis communication)
o Defining PR
o Approach to PR models
o Successful public relations planning
o PR- Need Assessment
o Establishing PR Goals
o Basic Public Relations Program
Understanding Media, PR Activities (on basis of crisis communication)
- Understanding Media Contents
- Developing Media list
- Ideas to keep their organization in the news
- What is newsworthy about their organization
- Matching the media to their story
- Press conference
- Do & Don’ts of PR
- Building effective media relations