Brand Building Lessons for SME training centre in Bangladesh

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Brand Building Lessons for SME

Introduction

With proper brand building guidance every small and medium sized business in Bangladesh can get fantastic growth and profits. That is the kind of guidance this training aim to provide.

Learning from the best branding practices around the world and adapting it for local needs, the flourishing SME sector in Bangladesh can benefit as much as the large MNCs. But so far, no structured initiative is taken to make the SME understand how they can benefit from the power of effective branding. And whatever small initiative that are taken, are totally ineffective for SME in Bangladesh.

Why?

1. The textbooks and trainings are filled with examples from other countries that no business in our country can relate to.
2. Most of the training focuses on topics relevant to big corporations – not for SME.
3. Most of the trainings just give lectures and are filled with theory and jargons that does not provide any practical solutions.
As a result the businessmen in this country are deprived of proper brand building knowledge which can greatly benefit them. This training aims to bridge that gap.
How is this training different
1. This is a training that is made for Bangladeshi business people with Bangladeshi examples in Bangladeshi context.
2. The best brand learning from around the world are condensed into 13 small, easy to implement steps.
3. No jargon and theory is used, only practical solutions that anyone can implement.
4. The participants will actually know how to implement the ideas learned through small group and individual assignments and tasks.
5. No lecturing, only “Learning by doing” method .

Methodology

Practical, case assignments in a participatory approach.
* Power point presentation

Contents of Training:

1. Basics of brand development and management.
2. How to create demand for your product and have growth for many years.
3. How to use the power of branding for your business benefit.
4. How to gain profits in spite of stiff competition.
5. How to make customers recommend your business to others.
6. How to do proper marketing at low cost.
7. How to do proper advertising so that everyone will know about your business.
8. How to create a good image of your company like any other big Multinational Company.
9. How to be different from any other company and let people know about it.

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Anyone who currently owns a business in Bangladesh , be it small, medium or large, or plan to have a business any time in near future can greatly be benefitted from this training.
Arrangement for Certificate, lunch and two tea-break would be made by the Organizer during the workshop.