Everyone knows new media like Facebook, blogs, Internet, Viral are the future, but none knows how to use it. This training will tell you how.
First of all, media planning and advertising as we know doesn't exist anymore.
Gone are the days when a 24 column-inch press ad and a 30 second TV spot is a guarantee for brand success. Media is getting cluttered. TV channels and press spots are getting more and more expensive by the hour. Magazine readership is low. Billboards are just a boring reminder in a cluttered city landscape. Executives don't have time to read or watch TV. Youth are spending more time outside. Housewives are busy watching satellite channels. Rural people are in a media dark area.
Face it. Its not getting any easier. You don't have the money thanks to recession. To top it off, no one really cares about your ad.
On the backdrop of such a situation, we find a host of new media opportunities opening up. These new media is exciting as well as effective. And the brands who can ride these new media opportunities well, can find themselves miles ahead is the brand race.
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55012120 & 55012122
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