Digital / On-line Marketing - New Era of Brand Management training centre in Bangladesh

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Digital / On-line Marketing - New Era of Brand Management

Introduction

It will cover most updated version and topics of Digital Marketing specially PPC, SEO, SEM, Mobile Marketing, Web Analytics. Core concepts and applications on On-line Marketing will be covered in this course including web analytics and conversion. Practical applications for e-Marketing to be included specially Bangladesh perspective.

How Participants will benefit after the course:
• Intermediate understanding on e-Marketing.
• Prepare On-line marketing strategy for brand, business or individual.
• Overall idea about On-line business
• Able to worked with technical person or vendor on digital marketing.

Methodology

1.PowerpointPresentaion 2.Group Work 3.Group Presentation

Contents of Training:

Session 1:
• Introduction to e-Marketing
• On-line Advertising
• Affiliate Marketing

Session 2:
• E-mail Marketing
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Pay Per Click(PPC)

Session 3:
• Mobile Marketing
• On-Line Market Research
• Web Analytics and Conversation

Session 4:
• On-line Marketing Strategy
• Case Study by Group
• Online Marketing in Bangladesh

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