Simply Facebook Commerce means developing or designing or a local business through Facebook. Learn about best practices and tools to help you increase sales, popularity etc.
Broadly, Facebook commerce, f-commerce, and f-com refer to the buying and selling of goods or services through Facebook, either through Facebook directly or through the Facebook Open Graph.
Now-a-days brands are fully active on Facebook and not even only brands, lots of local businesses and also lots of online business who has no store are selling products and services through Facebook. Facebook demands increasing day by day because people spend maximum time on Facebook daily. So as a Business Owner or a Marketer you should know the best practice of marketing and use of all the tools to change your current business level.
This workshop will let you know the proper use of Facebook Tools and Best Practices of Marketing your business or product or organization or service or brand through Facebook.
Interactive Lecture, PowerPoint Presentation, Video Demo, Practice, Question and answer session.
Contents of Training:
A true definition of F-Commerce.
Importance of F-Commerce.
Case Studies (B2B, B2C)
F-Commerce Marketing Strategy for Local Business
Obstacle of F-Commerce and Marketing
Basics of Facebook
Account User Name
Facebook Graph Search.
Facebook Fan Page
Creating a Business Page.
On Page Optimization – Business Page
Business Page Design
Identify your Audience.
Business Competitor Analysis
Scheduling Post, Backdate Post, Event, Milestone and offer.
How to Target Right Audience.
How to increase Engagement.
Call to Action
Business Page Analysis
Backdoor Marketing Plan
Super Marketing Plan
Why content is king
Why Image is Queen
Definition of content marketing
Create a Solid Content Marketing Strategy
Content Posting Rules (80-20)
Optimize your content for search.
Publish Regularly and Timely.
Measure the success
Steps to run a successful Social Media Marketing Campaign
Demand Marketing Policy
Tips for a Successful Facebook Store