Advanced Sales Techniques training centre in Bangladesh


Advanced Sales Techniques


Since organizations cannot go and sell their products or services personally they have to use effective marketing communications. And as one of the vital objectives of the entities are to generate sale, revenue & above all to survive financially, they have to look for effective and skilled marketers or sales professionals as personal selling is a vital part of communication in marketing. But as it is not available readymade, they have to go for train up sales people as well as often themselves (concern managements) and all their employees involved in the sales process. And that is the main objective of this training session. On the other hand smart sales marketers are required to deal with the savvy prospects/ customers which is the demand of the day. This training program is designed with the objectives to develop the sales professionals who have to bear in mind to get competitive advantage over all the obstacles they may face in the real field of sales & direct marketing. I have attached both theoretical & personal experiences of about 19 years working in this field for raising awareness and clear conception and real personal selling scenario so that participants may be benefited and at the same time contribute their best to the organization and the society. To this end the challenges and opportunities generally arise in direct marketing & selling process are discussed step by step in the contents available under the topic “Advanced Sales Techniques”.

i.For information: For sharing information regarding selling & direct marketing.
ii.To initiate action: Marketers can take initiative to start working confidently.
iii.To change behavior: Sales people can enjoy maintaining responsibility.


To play role based on practical or real life scenario, individual/ group experience, sharing interactive lecture, power point presentation, group work/ exercise/ case study, video clips & Q & A.

Contents of Training:

After attending the training program a trainee will be competent in managing personal or one to one sale process and sales management skills. Also he/she will be able to achieve desired and impossible sales targets.

Learning outcomes
#Discover sales psychology
#The importance of building client relationships
#Apprehend the different closing techniques
#Prospecting/ mining potential buyers
#Prepare opening techniques
#Consultancy selling/Benefit selling/Customer centric selling
#Reassess buying signals
#How to self-manage to organize your sales performance
#What is after sales activity?
#Action plans and follow up
#Self and Time Management
#Questioning techniques
#Talk about needs analysis
#The significance of goal setting
#How to handle with objections
#Presentation Skills ** Presenting effectively

Course Content
Contemporary issues in sales & marketing
About personal selling & direct marketing
Sales strategy & self leadership
Short & long perspective of personal selling process/ cycle
Require competencies in selling & direct marketing
Sales planning & organizing skills
Need to develop some skills for getting competitive advantages
Personal sales management through controlling sales effort
Impact of NLP on sales & sales leadership
Psychology of selling & customer buying behavior
Self & time management
Adding value to your customers through customers delight
Value through cross selling & up selling
Motivating yourself & your team
Handling objection & overcoming customer resistance
Smarter goal/ objective to develop your EI
Power of managing sales forces
Effective sales meeting

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All sale and direct marketing oriented professionals engaged or wish to build their career is sales and marketing field in various industries like insurance, Bank, Financial institution, Real estates, pharmaceuticals, Building materials, food industry, retail chain, logistics, supply chain, Apparels, FMCG and above all those who are involved in personal selling/ one to one selling and personal sales management. New graduates or young entrepreneurs interested to start sales oriented new business. Independent business entity owners dealing sale businessmen of any product or service.
Anyone who want to build his career in Sales & Marketing Department.
New startups or Entrepreneur or Consultants & fresh graduates.
Arrangement for Certificate, lunch and two tea-break would be made by the Organizer during the workshop.