Competitor Analysis: Tool for Designing Winning Strategy training centre in Bangladesh

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EMI EASY PAY

Competitor Analysis: Tool for Designing Winning Strategy

Introduction

Today’s business world is full of competition. In the 21st century world is the war field for any business. Without having a great strategy over the competitor no organization can be successful. Competitor analysis gives you a clear directive to get the success over competitor.

It is people who will create the strategy. But HOW? It is the Competitor Analysis Report which helps the PEOPLE to design a winning strategy. The perfect analysis can give a better result in developing strategy. All functional head, HR people, Business People should be concern about competitor analysis for designing a better strategic plan.

This workshop will give the participants an idea about the whole process of competitor analysis. The practical oriented discussion, exercise will make the participant well conversant about Competitor Analysis, its policy, its strategy, its approach, its success factor etc.

After successful completion of the program, participants will be able to:

• Understand the concept of competitor’s analysis
• Understand the importance of Competitor Analysis
• Source the information for competitor analysis
• Develop winning strategy through competitor analysis
• Develop better business for the organization

Methodology


Exercise
Case Study
Role Play/ Simulation
Lecture Discussion and
Sharing/ Participatory

Contents of Training:

Module-1: Insight Though of Competitor Analysis:

• Concept of Competitor Analysis
• Importance of Competitor Analysis
• Ten Dimension of Competitor Analysis
• Objective of Competitor Analysis
• Competitor Profiling: What, Why and HOW

Module-2: Competitor Analysis and Business

• Role of Competitor Analysis in Strategic Planning
• Industry Based Analysis for identifying Current & Potential Competitor
• Market Based Analysis for identifying current & Potential Competitor
• Sources of Competitor

Module-3: Process and Strategies for Competitor Analysis

• Environmental Scanning for Competitor Analysis
• Sources of information for Competitor Analysis
• Analysis of Competitors’ Strategy
• Five Principles for effective competitor analysis

Module-4: Tools and techniques for Competitor Analysis

• Seven Step Model for Competitor Analysis
• CSF Analysis for Clear Picture
• Using SWOT Analysis in Competitor Analysis
• Porter’s Five Forces Model of Competition
• Blind Spot in competitor analysis

Module-5: Competitive Advantage and Its impact in Business

• Concept of Competitive Advantage
• Analyze the source of competitive advantage
• Concept of Sustained Competitive Advantage
• How to develop sustained competitive advantage
• Competitor Analysis for strategic planning

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Arrangement for Certificate, lunch and two tea-break would be made by the Organizer during the workshop.