Sales Management for Bank & Insurance Services training centre in Bangladesh


Sales Management for Bank & Insurance Services


Since organizations cannot go and sell their products or services personally they have to use effective marketing communications. And as one of the vital objectives of the entities are to generate sale, revenue & above all to survive financially, they have to look for effective and skilled marketers or sales professionals as personal selling is a vital part of communication in marketing. But as it is not available readymade, they have to go for train up sales people as well as often themselves (concern managements) and all their employees involved in the sales process. And that is the main objective of this training session. On the other hand smart sales marketers are required to deal with the savvy prospects/ customers which is the demand of the day. This training program is designed with the objectives to develop the sales professionals who have to bear in mind to get competitive advantage over all the obstacles they may face in the real field of sales & direct marketing. I have attached both theoretical & personal experiences of about 19 years working in this field for raising awareness and clear conception and real personal selling scenario so that participants may be benefited and at the same time contribute their best to the organization and the society. To this end the challenges and opportunities generally arise in direct marketing & selling process are discussed step by step in the contents available under the topic “Sales Management for Bank & Insurance Service.`

How to Help

After attending the training program a trainee will be competent in managing personal or one to one sale process and sales management skills. Also he/she will be able to achieve desired and impossible sales targets.


i. For information: For sharing information regarding selling & direct marketing.
ii. To initiate action: Marketers can take initiative to start working confidently.
iii. To change behavior: Sales people can enjoy maintaining responsibility.


To play role based on practical or real life scenario, individual/ group experience, sharing interactive lecture, power point presentation, group work/ exercise/ case study, video clips & Q & A.

Contents of Training:

** Contemporary issues in sales & marketing
** About personal selling & direct marketing
** Short & long perspective of one to one or personal selling
** Required competencies for selling & direct marketing
** Personal selling & salesmanship
** Sales strategy & self leadership
** Smarter Goal/ Objective/ planning to develop your Emotional intelligence.
** Objection Handling & overcoming customer resistance.
** Customer relationship management (CRM) for adding value for your customer.
** Psychology of selling & customer buying behavior.
** Motivating yourself & your team
** Organizing skills & Time Management
** Adding value tour customers through up selling & cross selling for customer delight.
** Ethical practices in sales
** Personal leadership growth & self leadership master class.
** Necessary skills need to develop for getting competitive advantages
** Impact of NLP on sales & sales leadership
** Motivation sales personnel
** Sales leadership development solution & responsibilities & tools to be a great sales personnel / leader
** Power of managing sales forces.
** Effective sales meeting & sales
** Leadership style in sales management
** Recruiting & selecting sales force & team building

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- All sale and direct marketing oriented professionals engaged or wish to build their career is sales and marketing field in various industries like insurance, Bank, Financial institution.
- Anyone who want to build his career in Sales & Marketing Department.
- New startups or Entrepreneur or Consultants & fresh graduates.
Arrangement for Certificate, lunch and two tea-break would be made by the Organizer during the workshop.