Since organizations cannot go and sell their products or services personally they have to useeffective marketing communications. And as one of the vital objectives of the entities are togenerate sale, revenue & above all to survive financially, they have to look for effective andskilled marketers or sales professionals. As personal selling & direct marketing is a vital partof communication in marketing, but as it is not available readymade, they have to go fortraining up sales people as well as often themselves (concern managements) and all theiremployees involved in the sales process. And that is the main objective of this trainingsession. On the other hand smart sales marketers are required to deal with the savvyprospects & customers which is the demand of the day. This training program is designedwith the objectives to develop the sales professionals who have to bear in mind to getcompetitive advantage over all the obstacles they may face in the real field of sales & directmarketing. I have attached both theoretical & personal experiences of about 20 yearsworking in this field for raising awareness and provide a clear conception and real sellingscenario so that participants may be benefited and at the same time contribute their best tothe organization and the society. To this end the challenges and opportunities generally arise in direct marketing & one to one selling process are discussed step by step in the contentsavailable under the Sales Skills & Techniques for Professionals
I. For information: For sharing information regarding selling & direct marketing.
II. To initiate action: Marketers can take initiative to start working confidently.
III. To change behavior: Sales people can enjoy maintaining responsibility.
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