When the Internet began to be used for commercial purposes back in the mid-1990s, no one could have imagined the effect it would have on the business world. Web sites were viewed as optional extras that looked impressive, but didn’t actually do very much. E-mail was treated with suspicion and considered by many as either an impersonal or an impractical way of communicating. Now however, things are different. As millions of people around the world now use the Internet on a regular basis, any business worth its salt is expected to have Web site and to keep in touch via e-mail.
Businesses are now expected to inform and interact with their customers at a closer level than even before. The old business cry of location, location, location has now been overshadowed by the voice of e-business: information, information, information.
This is a course for professionals/investors/entrepreneurs who need strong understanding of web and e-business technologies from a strategic perspective. The course will provide a comprehensive operational, managerial and strategic level knowledge and skills on internet, web technology, e-commerce, e-business, e-payment and related areas.
Implement e-business technologies in your business;
Analyse cost and benefit of web sites and e-business portals;
Plan, design and develop a complete website; (irrespective of your current IT skills)
Getting started with web programming, CMS and web designing software;
Purchasing domain name, web space, email server etc.
Administering web – Uploading pages, creating, modifying and deleting company email accounts;
Making money and supporting customers online;
Using search engines successfully and promoting a website;
Becoming a strategic level manager for an e-business endeavour.
At the end of the course participants will be completely focused and will understand the e-business and e-payment mechanisms for applying in real life business scenarios.
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