We are in the era where service based business dominates and the company that masters customer service, masters the marketplace. We are in that time in history where consumer is looking for a fantastic experience and if he can’t get it from you he will go to someone else who will give him that memorable, positive experience.
Despite its growing importance, almost everything we know and practice today is based on marketing products, not services. All the text books are full of product marketing examples. All the tools we use are evolved from the FMCG (Fast Moving Consumer Goods) practices that we have been doing for the last 100 years. Service marketing requires a specific form of expertise and tools that are not taught specifically anywhere.
This training aims to change that.
How is this training unique
1) Practical work (Individual & Group)
All participants will spend significant time in group work or individual sessions which will work as a practice for the lesions learnt.
2) Local market exposure
All participants will work with lessons that are relevant for local market, which will ensure relevant local and practical knowledge development.
3) 360 degree approach
The training will touch on all key components of event – from planning to execution – so that participants get a well rounded exposure.
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55012120 & 55012122
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