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International Diploma in Marketing Management

Introduction


Marketing is the management process responsible for identifying, anticipating and satisfying customer needs profitably. Marketing management, and establishing a marketing orientated organisation with the emphasis on the customer, is a core component in an organisation's success.The Association of Business Executives (ABE) offers various levels of qualifications in marketing to improve your management knowledge and skills.

ABE qualifications are very flexible. The optional units enable you to specialise in the areas that particularly interest you. Units can be studied in any order. Several units are common to more than one programme so you can switch between qualifications or easily move on to take a second qualification at the same level.

Why should you Pursue ABE Diploma Programmes?

Because ABE Programmes are –

• Taught to 50,000 students by500 colleges in more than 80 countries worldwide

• Flexible professional qualifications which will help you find a job or obtain a promotion

• Valued by employers across a wide range of industries and areas

• Accredited by Ofqual, the British government’s regulatory authority, and listed on the new Qualifications and Credit Framework (QCF)

About CAPRILAS
With a balanced group of globally recognised academic and business consultants, Caprilas is the first local initiative to create workforce mobility in South-East Asia by providing world class business education and professional certifications. Professionals in CAPRILAS engaged in teaching and administering ABE programmes are highly skilled both in professional and academic landscapes.

Special Note: An additional amount of GBP 140.00 is to be paid to CAPRILAS directly as examination processing fee.

Methodology

The program will be delivered using formal lectures combined with practical and interactive case studies and exercises.

Contents of Training:


Unit One: Academic and Business English Writing Skills

Unit Two: Business and Economics

Unit Three: Quantitative Methods

Unit Four: Marking Management

Unit Five: Business Communication

Unit Six: Application of IT in Marketing Profession

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