This course is tailored for Managers or those who deal with business data from day to day business operations, or for those who need to take a survey. This is not a serious theoretical course, instead it’s a course designed mostly through active participation and hands-on training.
Most of the participants will become users of market research rather than specialists in research, thus the course will emphasize research as an aid to management decision making.
Core objective of this course is, to foster a primary level ability to develop, execute and interpret market research.
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