Sales and Marketing Management Master Class training centre in Bangladesh

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Sales and Marketing Management Master Class

  • Date : 26 February - 14 March 2018
  • Duration : Evening(6:30 pm-9:30 pm)
  • No. of Classes/ Sessions : 6 Sessions
  • Class Schedule : Monday and Wednesday
  • Total Hours : 18
  • Last Date of Registration : 18 February, 2018
  • Venue : Bdjobs Training, BDBL Building (Level 19), 12 Kawran Bazar C/A, Dhaka 1215.

Introduction


This program will cover on the practical aspects of real life corporate world in the area of Sales and Marketing. Till Graduation/Bachelors/BBA the courses are fully focus on theoretical contents. The Program is designed by selecting the key topics of MBA (Marketing) of global leading Institutions. This training is an opportunity for the Executives who want to get mastering the practical skills of Sales of Marketing in context of Bangladesh Market. The materials and tools will be linked with practical and real life examples of our country’s national large corporate houses and as well as the big multinational corporations. Training will also consist of Theoretical aspects of General Marketing and Management in FMCG/Consumer/Corporate Marketing/Personal Sales Industry of our Country.

After attending the training program, a trainee will be equipped with the Sales and Marketing techniques to achieve higher goal or objective for his/her company. Trainee will be independently able to the design Sales and Marketing campaign/program from Ground level to customer/consumer end.

Methodology

Interactive Lecture, PowerPoint Presentation, Group work, Practical and real life examples.

Contents of Training:


1st Session: Brand Marketing
1. Overview of the Program
2. Problem Definition and Objective Settings (Problem Definition to Material Objective Setting)
3. Brand Positioning in Right Segments. (Segmentation, Targeting, Value Positioning).
4. Quiz
5. Close with Home Assignment.

2nd Session: Applied Marketing
1. Assignment Discussion
2. Buyer Behavior: Customer and Consumer Insight Analysis.
3. Effective Marketing Research: Key of Success.
4. Marketing Expectation Settings (Brand Tracking and Disposition Funnel).
5. Quiz
6. Close with Home Assignment

3rd Session: Integrated Marketing Communication
1. Assignment Discussion
2. Choosing Medium of Communication.
3. Designing ATL and BTL activity considering Budget.
4. Synchronization of Associated Departments to Implement Marketing Campaigns.
5. International Marketing
6. Service Marketing
7. Quiz
8. Close with Mid Term Case Study

4th Session: Marketing and Communication
1. Case Study Presentation In Group
2. Art of Marketing and Communication
3. Closing

5th Session: Sales Excellence
1. Basic Distribution and Sales Setup in Perspective of Bangladesh (Demographic Demarcation)
2. Channel Management
3. Building up Daily Sales Route. (Practical Examples).
4. Driving Sales in the field through leading the Sales Team.
5. Tools of Tracking Sales Performance.
6. Quiz
7. Closing with Home Assignment

6th Session: Service Sales Excellence
1. Assignment Discussion
2. Setting Up and Management of Customer Service (Relationship) Department.
3. Follow Up Regular Meeting with Sales Team
4. Linking Trade Marketing and BTL activities in Sales.
5. Motivating Key Channel Partners: Retailers.
6. Personal and Corporate Selling Excellence
8. Implementation Techniques: Razor Sharp.
9. Agency Management
10. Financial Aspects.
11. Budget Control.
12. Marketing and Sales Campaign Design.
13. Course Term Presentation
14. Strategic Overview of Sales and Marketing: Gaining Competitive Edge.
15. Closing

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Resource Person

H. M. Tarikul Kamrul

Sales Management Consultant

Tarikul Kamrul is working in the Marketing and Sales field for last 11 years in leading Multinational and National companies of the country. He has a vast knowledge of Bangladesh’s corporate world mainly in FMCG and Consumer Service sector. He is currently working as Vice President in one of the leading Telecom Operator of Bangladesh. Prior to that, he worked in British American Tobacco Bangladesh, MGH Group and in Transcom Limited in various marketing, sales and project management role. He has experience in working in the field of marketing and sales management role in Northern, Southern and Central Bangladesh. Tarikul was a key member in various strategic regional and national projects in his tenor with leading MNCs in Bangladesh. He is specialized in designing and implementing various Sales and Marketing Campaigns and Distribution development plans.
An MBA from IBA, Tarikul had attended different training programs in Leadership development and Sales/Marketing arena. He had done bachelors in Business Administration from North South University. He was attached in a leading Supply Chain organization in China for 2 weeks for new business development. He had conducted many internal organizational training programs till date. He is passionate on developing people as future successful leaders in social and corporate world of our country.

Interactive Lecture, PowerPoint Presentation, Group work, Practical and real life examples.


"It was Excellent" Nizam Uddin al sumon
"I think the training will helpful to develop my sales and marketing team as well my total business" Md. Golam Musthafa