Digital marketing is an umbrella term for all of your online marketing efforts. The demands for digital marketing skills are increasing day by day in Bangladesh. And Job opportunities are also increasing. When you know how to attract customers through online channels, you'll be a valuable asset to any team. Most popular Online Marketing Channels are Search Engine Optimization, Social Media Marketing and Email Marketing. Head of the Company and Online Marketer both should know Digital Marketing process, If the Head knows step by step process, then he can judge his employee and if the employee knows the process, he or she can do a better job for his company and also can build a career in this sector. The course explains step-by-step all the components of digital marketing, and how to develop successful campaigns with search engine marketing and email marketing, how to find new customers and clients by making connections online via social media tools. This course will explains step-by-step all the components of digital marketing, and how to develop successful Email Marketing campaigns and How to get targeted traffic from Search Engine, how to find new customers and clients by making connections online via social media tools.
How participants will benefit after the course:
You will have a clear understanding of all online components, how internet marketing works.
You will learn new ways to market your business.
You will learn SEO, Email Marketing and Social Media Marketing
You will have your own online marketing plan to move forward.
Interactive Lecture, PowerPoint Presentation, Video Demo, Practice, Question and answer session.
Contents of Training:
Online Research / Survey.
SEO | SMM | Email Marketing.
The Right Platform.
Develop your Goal.
Develop your Daily, Weekly and Monthly Plan.
Social Media Marketing:
How the Newsfeed Algorithms Works?
How the Graph Search works?
How to create Group and Event?
How to create a Business Page?
How to manage the Admin Roles?
How to make your page Search friendly?
Content Posting Strategies.
How to Target the Right Audience?
How to PIN a Post?
How to increase Facebook Page Likes Organically?
Facebook Auto Reply System.
Facebook Product/Service Page.
How Facebook Call to Action works?
6 Elements of FacebookTube
Which is the best time to post on your Page?
4 Pillars Of Organic Marketing In Facebook
How to Post, Target and Manage Facebook Ads.
Overall Idea of Instagram.
How to Research on Instagram to understand the interest of the public?
How to optimize a Photo?
How the HashTag Marketing works?
How to use the YouTube Advance Search process?
How the Annotation and other marketing features works on YouTube?
Optimizing a YouTube Channel.
How to upload a Video on YouTube?
How to rank your video?
How to spy on your competitors keywords?
Why Email Marketing is so powerful?
Why FREE Email Marketing services are Dangerous?
Do you need a Website to Utilize Email Marketing?
How to Build an Email List?
How LinkedIn can help you on Email Marketing?
Introduction to Most Popular E-Mail Marketing Platform.
Email Campaign Types and Templates.
6 steps to Design an Effective Email.
Email Marketing Analytics
Strengths of Email Marketing
Weaknesses of Email Marketing
Dos and Don'ts of Email Marketing
Search Engine Optimization:
Introduction to Search Engine Optimization
Two Core of SEO
How to do Keyword Research.
Domain Name Issues
The Design of the website
H1-H6 Tags, Optimization Keyword in Heading Tags
Title Tag, Meta Tags and Meta Description.
How to Optimize your Image.
Page to Page Optimization.
How to Structure a Content
Inbound and Internal links
Yoast SEO For Wordpress
Understanding the PageRank
Do-Follow Links and No Follow Links
Finding broken links
Black Hat SEO: Protect Yourself from Harmful Links
How to Build Links With Slideshare
MOZ - A Deeper Look Into SEO
SEMRush Website Auditor
Avoid This Very Common SEO Mistake
How to Configure a Google Analytics Account?
WordPress & Google Analytics
How to Transfer Admin Power?
Real Time Monitoring
Behavior: Content Analysis Reports
How to reduce bounce rate?