Effective Business Communication with SPIN Selling Techniques training centre in Bangladesh


Effective Business Communication with SPIN Selling Techniques


This training is a combination of scientifically proven selling method with business communication.

This advanced course focuses on the most effective sales processes ever developed for succeeding in complex sale situations and the related business communication in the context of information flow, control & decision-making exclusively designed for the Sales Professionals.
The term SPIN is an acronym of four different types of sales questions designed to bring a prospect into interest and through to a sale: SITUATION, PROBLEM, IMPLICATION and NEED-PAYOFF questions.

1. This training will help the participants to learn an advanced sales technique to get insights from the sales.
2. Use effective and appropriate communication skills to improve implementation & performance.



Contents of Training:

Part A: SPIN Selling Techniques

Session 01:
a. The psychology of customer needs : Prospecting strategies
b. The Selling Process
c. Attitudes for Success
d. Opening the Call
e. Uncovering & Developing Customer Needs

Session 02:
a. Time Management
b. The SPIN® Selling Skills Model
c. Applying the SPIN® Strategies with Case Study
d. Demonstrating Capability

Session 03:
a. Practical Tools to Analyze & Organize Persuasive Case
b. Objections – Prevention & Handling
c. Creative Negotiations: There is Always a Way
d. Obtaining Commitment: Confirming the Sale
e. Real life case analysis. Role Play
f. Exercises

Part B: Effective Business Communication

Session 04:
• Making an Impact & Developing awareness
• Communication dynamics - how it works
• Listening as a communications tool
• First Impressions and Attitude
• Assertiveness and Aggression
• Defusing conflict and arguments
• Body Language
• Exploring Influencing through the Power of voice
• Language and storytelling
• Breathing technique
• Stabilizing nervousness
• Improve volume control
• Voice projection

Session 05:
• Non- verbal communication
• Handling Difficult Messages
• Dealing with crisis communications
• How behavior and communication styles together create a perception in the minds of others
• It's not what we have said but what the other person thinks we have said that is important
• Sometimes our words say one thing but our tone and actions will speak louder
• Understand how we are perceived by others
• 30-second Impact
• Choosing your Status
• Choosing the impact you make

Session 06:
• Gaining confidence
• Feeling and behaving more assertively
• Dealing with different levels in the business (externally as well as internally)
• Not being manipulated
• Setting clear boundaries
• Delivering tough messages while maintaining positive relationships
• Communication Cycle - Thought- Spoken- Heard -Understood - Agreed to - Acted on Implemented
• Styles and Difficult People
• Feedback and how to make it best support moving things forward
• Internal boundaries - how people can become stressed or 'difficult' when they are crossed
• Art of Saying No - Techniques on assertiveness issues
• Having difficult conversations

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