Facebook Ads & Facebook Marketing Mastery Training training centre in Bangladesh

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EMI EASY PAY

Facebook Ads & Facebook Marketing Mastery Training

  • Date : 21 May - 16 June 2019
  • Duration : Evening(5 pm-8 pm)
  • No. of Classes/ Sessions : 6 Sessions
  • Class Schedule : Sunday & Tuesday
  • Total Hours : 18
  • Last Date of Registration : 20 May, 2019
  • Venue : Bdjobs Training, BDBL Building (Level 19), 12 Kawran Bazar C/A, Dhaka 1215.

Introduction

If you want to be successful with Facebook advertising, you might love this course! You will discover complete skill set needed for Facebook advertising that will lead you to strategize Facebook marketing campaign effectively & in prescribed manner to grow your brand exponentially. This course best fits with marketing professionals who thinks in dynamic way and would love to boost their existing strategy with Facebook Marketing. However existing social media marketer (Especially Freelancers) & Traditional Advertising Agency Professionals might be beneficial by integrating Facebook Marketing strategy with their existing marketing & branding strategy.

In Bangladesh thousands of companies have adopted Facebook marketing strategy with their mainstream marketing strategy. Many of the MNCs including but not limited to Unilever, Grameenphone, Robi, and Standard Chartered bank have already adopted Digital marketing strategy to promote their brand and thus created a huge scope of employment in this digital marketing industry. It’s a growing industry and hoping to generate at least 1 lac of employment within next 3-5 years.

After taking this course you can best fit with the following sectors:
- MNCs Digital Marketing Team;
- Digital Marketing Agency;
- Sales & Marketing Department of any organization;
- E-commerce Company;
- FMCG Sector;
- Software Industry;
- Freelancing @ Upwork.

LEARNING OUTCOMES
At the end of this course, you will be able to:
- Explore Ins & Outs of Facebook Marketing
- Create Your Business Page in professional manner;
- Discover the magic of Power Editor;
- Create Target Audience (Custom, Saved & Look A Like) using Power Editor;
- Design, Measure, Analyze, Improve & Control your Facebook Campaign (DMAIC Process);
- Deploy Facebook Marketing leveraging its prescribed structure: Account > Campaign > Adset > Ads;
- Utilize Facebook Pixel to your Website to measure your ad performance and retarget your prospective customer for efficient digital marketing experience;
- Render Facebook most modern marketing ad-ons (Chatbot & CRM) for maximum output;
- Visualize raw Facebook ad data and take action accordingly.

Methodology

- Learning by Doing
- Group Presentation
- Group Discussion
- PowerPoint Presentation
- Quiz
- Interactive Lecture
- Question and answer session

Contents of Training:

Session 01: ABCs of Facebook Marketing
Define Facebook Marketing; Advantages of Advertising on Facebook; Differentiate between traditional marketing & digital marketing; Comparison between Facebook advertising & Google Adwords Advertising; Grow your Glocal (Global+Local) Business leveraging the power of Facebook ads; Explore the power of Sales Funnel.

Session 02: Setting Up Business page & Business Account
Setting up Facebook page; Concept of Vanity URL; Creating Facebook Business Account; Integration of account information & Credit card data into Facebook; the most appropriate billing method for Bangladeshi advertiser; Limitation of Facebook Ad Account; discussion on Chatbot & CRM.

Session 03: Alignment of Marketing Objectives with Campaign Objectives
Fix your marketing objectives; Explore Different types of campaign objectives (Page Post Engagement, Website Clicks); align your marketing objectives with campaign objectives.

Session 04: Discover Your Target Market
Concept of Target Market & Demography; Target Marketing Segmentation; Concept of Pareto Analysis; Broad Vs Narrow Target Segment; Create different types of audience based on your market segment; Concept of audience overlapping.

Session 05: Facebook Algorithm & Content Creation Ideas
Define Facebook Algorithm; Explore Facebook algorithm; creating proper content for effective communication; Facebook Content Creation Ideas; Increase organic visibility.

Session 06: Facebook Campaign Structure
Account > Campaign > Adset > Ads; Creation of Campaign, adset, ads in power editor; Facebook Post/Ad Jargon: Post Title, Post Description; Call to Action (CTA), ; ;Published Post vs Unpublished Post.

Session 07: Set up Your First Ads on Facebook
Facebook Campaign using Published post vs unpublished post; Write catchy content for your ad; Craft your facebook ad image; Facebook Ad Image guideline; Facebook Overlay Tools (20% Rule of Facebook Image).

Session 08: Different types of Campaign
Clicks to Website; Event Responses; Lead Generation; Page Like; Product catalog sales; website conversion; Video Views; Group Project (Trainee will start setting campaign practically on group basis).

Session 09: Facebook Campaign Measurement Jargon
Facebook Marketing Jargon: Impression, Reach, Engagement; Frequency, CTR, CPM, CPC, ROI, Ad Relevancy.

Session 10: Campaign Measurement Tools & Campaign Optimization
Learn basic MS excel for Facebook campaign data visualization; Explore Facebook page insights; Competitor analysis using Watch to pages option; Set up Facebook Pixel; Integration Facebook Conversion pixel for WordPress website;

Session 11: Campaign Measurement Tools & Campaign Optimization
Importance of using Facebook Pixel; Concept of Remarketing; Individual Project (Trainee will be given a project individually).

Session 12: Campaign Measurement Tools & Campaign Optimization
Use of Google Analytics URL builder to measure Facebook Traffic exactly; Set up custom audience leveraging the power of Facebook pixel; Ad Relevance Optimization Technique; Placement Optimization; Adset Optimization; Age Group Based optimization; Secret tips & Tricks.

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Resource Person

Nazmul Hossain

Online Freelancer and Entrepreneur

Leading an impressive career as a public speaker Mr. Nazmul Hossain has served in positions of Project Manager, online freelancer and entrepreneur in his 12 years of journey in IT, Education Consultancy & Advertising industry. He was awarded “The Best Freelancer from Bangladesh” by BASIS back in 2014 for his consistent contribution to the outsourcing industry of Bangladesh in its early stages. He is a “Google Adwords” & “Google Analytics” Certified Professional and was the Brand Ambassador of “Upwork (World’s Leading Freelancing Market place) from 2013- 2015. He has been featured in several well-known industry and international publications, including “Techy Sofol Uddokter Golpo” and “Elance Desk Annual Impact Report-2014”.

Serving as the CEO at Faith Overseas Ltd & Infosystem Development Limited, Mr. Nazmul Hossain plays a major role in Project management, capacity building and client servicing. Prior to his current role as the managing director of 'Xerrie' Since 2009, Nazmul Hossain had managed different government & international projects worth over BDT 150 million and has Been dealing with the international Clients of USA, Canada, Russia, Italy etc. of "Xerrie".

Mr. Nazmul Hossain has a moderately decorated academic career with an MSS & BSc Degree from Khulna University with a sizable tenure of training received from world renowned mentors & institutions. Upholding his belief, “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do” he conducted around 200+ training on Freelancing, digital marketing, Facebook marketing in different institutes in Bangladesh.

- Learning by Doing
- Group Presentation
- Group Discussion
- PowerPoint Presentation
- Quiz
- Interactive Lecture
- Question and answer session