Facebook Messenger Marketing with ChatBot training centre in Bangladesh

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Facebook Messenger Marketing with ChatBot

  • Date : 09 - 28 May 2019
  • Duration : Evening(6.30 pm-9.30 pm)
  • No. of Classes/ Sessions : 6 sessions
  • Class Schedule : Tuesday and Thrusday
  • Total Hours : 18
  • Last Date of Registration : 9 May, 2019
  • Venue : Bdjobs Training, BDBL Building (Level 19), 12 Kawran Bazar C/A, Dhaka 1215.

Introduction

80% of business-to-customer communication is going to be done through bot messengers within the next three to five years.

Messenger marketing is a new and increasingly popular way to communicate with prospects, leads, and customers. As a marketing channel it boasts better engagement than any other channel out there, including Email, Direct mail, Social media, Push notifications, or anything else.

So what does that mean? Very simply, it means when you send your customers a message on Facebook Messenger, more people will open, read, and interact with your messages. And those messages can either be live (say, a real-time conversation between a customer service rep and a customer), or they can be automated using a chatbot (much like an email autoresponder series). But unlike email, which has come to feel like work for most people, Facebook messages are quick & easy to respond to. As a result, they get sky-high open and click-through rates.

If it sounds a little bit like SMS marketing, you’re right. But, with Messenger Marketing, you can do a lot of things you can’t with SMS, like sending beautiful messages that come complete with clickable call-to-action (CTA) buttons, GIFs, galleries, and more. Messenger Marketing combines the instant delivery & attention of SMS with the attractiveness and automation power of email. Messenger also feels more personal than email, but less invasive than SMS—striking the perfect balance for businesses looking to communicate with customers.

How participants will benefit after the course
- They will differentiate between email communication and messenger communication
- They will adopt conversational style best fit for messenger communication
- Build and increase subscribers for messenger communication
- They will setup messenger platform that best describes their business
- They will setup chatbot that automatically works as customer service agent on behalf of their business

Methodology

Interactive

Contents of Training:

What is messenger marketing?
This session demonstrates how messenger marketing works, how companies are using it for business, how it is a better tool than others.

Building subscribers
Subscribers are the people who you can communicate with messenger. Building a big subscriber list is first thing you want to do in messenger marketing. This session orients you with growth tools such for increasing subscribers.

Managing subscribers
Promoting product/service to right audience is important for marketing. You can manage subscribers by segmenting them, which means, you separately label them with age, gender, interest or tag them for specific product or service.

Menu setup in messenger
You can setup menu with relevant product/service information in messenger. Menu helps the people get information about your business in messenger.

Communication strategies
This session introduces you to strategies best suitable for messenger. It also guides you what messenger communication is, compared to other communication channels.

What is chatbot
This session gives introduces you to chatbot and its brilliant features.

Setup default reply
You can setup a common reply to all queries that people make in messenger. Let’s learn how to setup a default reply in this session.

Welcome message
Set up a welcome message for people who get in touch with your business in messenger for the first time. Don’t you do it for your customer?

Setup a bot
Isn’t it sound awesome? Now you are going to create your own bot. I was thrilled when I setup my first bot. I am sure you are going to feel the same.

Content for bot
This session gives you knowledge of how to use content for conversational bot.

Keywords
Words that trigger/activate your bot for auto-conversation are called keywords. You will learn how to set keywords for bot.

Sequences
You want to educate your customer for period of time/ days. You can setup series of messages that your customer may receive in a given time frame such as once a day, once in 2 days or once in every week or a total information pack that completely educates customers about your product/ service.

Broadcast
In this session, let’s learn how to broadcast/send your message to all customers. I tell you – it’s fun.

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Resource Person

Mohammad Mofidul Alam

General Manager, Training

Over the past several years, Bdjobs Training has secured a position of the pioneer for itself in the training and skill development space. The spin-off of Bdjobs.com, the country’s largest online job marketplace, has played a pivotal role in inspiring a whole lot of other institutional initiatives around training and skill development. In 2006, Mofidul Alam Saikat, now General Manager of Bdjobs Training joined the organization when it was slowly eyeing expansion. Since he joined the organization, he has played a pivotal role in growing Bdjobs Training’s business, has built a sustainable operation which continues to grow, has grown the number of training programs and improved the overall quality of its training that has been provided to over 25,000 professionals in the areas of English language, Marketing, Sales, ICT, Entrepreneurship development, Laws, Commercial, Pharmaceuticals, Finance, Accounting, Quality & Process, Industrial Engineering, Garments, Banking, HR, Development/ NGO, Project Management, International Academic Certifications and Leadership Skills.
Also his experience includes managing government projects primarily focused on learning and job placement. Under his leadership, cumulatively more than 5000 fresh graduates were trained up and recruited by companies and online market places under those projects.
Mofidul, an MA in English Literature, has been working in training sector for 17 years, acted as Proctor for Six Sigma Black Belt Certification examination by American Society for Quality, USA. He took part in TOT training by SDC & EADS, Leadership and Management training by Jan Bartscht, Co-founder & MD of Leadapreneur, Malaysia and Diploma in Computer Applications by The City & Guilds of London Institute, UK.

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