80% of business-to-customer communication is going to be done through bot messengers within the next three to five years.
Messenger marketing is a new and increasingly popular way to communicate with prospects, leads, and customers. As a marketing channel it boasts better engagement than any other channel out there, including Email, Direct mail, Social media, Push notifications, or anything else.
So what does that mean? Very simply, it means when you send your customers a message on Facebook Messenger, more people will open, read, and interact with your messages. And those messages can either be live (say, a real-time conversation between a customer service rep and a customer), or they can be automated using a chatbot (much like an email autoresponder series). But unlike email, which has come to feel like work for most people, Facebook messages are quick & easy to respond to. As a result, they get sky-high open and click-through rates.
If it sounds a little bit like SMS marketing, you’re right. But, with Messenger Marketing, you can do a lot of things you can’t with SMS, like sending beautiful messages that come complete with clickable call-to-action (CTA) buttons, GIFs, galleries, and more. Messenger Marketing combines the instant delivery & attention of SMS with the attractiveness and automation power of email. Messenger also feels more personal than email, but less invasive than SMS—striking the perfect balance for businesses looking to communicate with customers.
How participants will benefit after the course
- They will differentiate between email communication and messenger communication
- They will adopt conversational style best fit for messenger communication
- Build and increase subscribers for messenger communication
- They will setup messenger platform that best describes their business
- They will setup chatbot that automatically works as customer service agent on behalf of their business
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