In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on an understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, pricing and the relationship that the consumer has with the brand and also how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing & Branding works together in the business world.
PURPOSE OF THE TRAINING
This Tanning will cover all the roles and responsibilities of a brand professional’s - the key organizational interfaces, and the use of the classical marketing to strengthen the focused brand. You will get a chance to explore the different levels of brands and their elements, and how all the elements play an important role in developing a better relationship with the customers. It will provide insights on how to optimize brand equity and brand value.
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