Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. However, there is a need to continue with Brand Management strategies to sustain the need at the consumer end. A shopper, who may be the consumer him/herself, is the one who identifies and purchases a product from a retailer. To ensure that a retailer promotes a company's product against competitors', that company must market its product to the retailers, as well. Trade marketing might also include offering various tangible/intangible benefits to retailers. The alignment of sales and marketing discipline to profitability can be another explanation for trade marketing.
At the end of this training program, participants will be able to:
Understand Trade Marketing Department's role in adding value within the organization
Understand Trade Marketing Department & POP Vision development
Have a greater appreciation and understanding of how you can more effective market your products and services within the various trade channels
Be Better execute sales activities to maximize return on investment
Be Clear define consumer and customer needs
Develop powerful communication tools to support trade initiatives
Achieve higher level of customer support for your sales initiatives
This course best fits with marketing professionals who ...Marketing/ Sales
Sales Skills & Techniques for ProfessionalsMarketing/ Sales
This training will help the salespeople to understand the ...Marketing/ Sales
This module is based on solid real life sales experience ...Marketing/ Sales
Mohammad Abdur Rahman
Sales and Trade Marketing Specialist
Mr. Mohammad Abdur Rahman is currently working for Hemas Consumer Brands Pvt. Ltd as Regional Sales Manager. HEMAS is a Sri Lankan Based Multinational Corporation having diversified conglomerate business and a market leader in FMCG Business in Srilanka. Hemas is enjoying the leadership position in Value Added Hair Oil Catagory with its Flagship Brand “Kumarica” in Bangladesh. He has recently worked for CEAT Bangladesh Ltd as Regional Manager-Sales and Marketing. CEAT is a leading Manufacturer of automobile tyres in India, and one of the most recognized brands in South East Asian region.
He has 12 years of experience in sales and trade marketing with leading global brands. He has worked for top MNCs in FMCG like Reckitt Benckiser and Marico during His tenure and currently working for HEMAS Consumer Brands Pvt Ltd.
He has thorough understanding and experience in new business roll out, new process roll out, creation of sales channel, distributor management, dealer management, sales strategy, 360 executions of campaigns.
His Specialties are in Strategic Planning, Sales Management, Distributor/Dealer/Sub-Dealer Management, Key Account Management & Channel Management.
He is a Business Graduate from East West University with proven academic track record and a summa cum laude holder for his academic excellence.
During his tenure he has worked in Northern, Southern, Eastern and Central Parts of Bangladesh. During his tenure he has successfully handled several projects, launched/re-launched so many products and made them successful in his area. He has attended in number of training programs and conferences in home and abroad during his career. He has delivered a lot of training for ASMs, TSMs, Supervisors, and Salesman during his last assignments. He was also rewarded several times and received certificates for his professional excellence and achievements and also awarded for being the best.