Advancing Selling Skills & Secret of Success training centre in Bangladesh


Advancing Selling Skills & Secret of Success


Since organizations cannot go and sell their products or services personally they have to use effective marketing communications. And as one of the vital objectives of the entities are to generate sale, revenue & above all to survive financially, they have to look for effective and skilled marketers or sales professionals. As personal selling & direct marketing is a vital part of communication in marketing, but as it is not available readymade, they have to go for training up sales people as well as often themselves (concern managements) and all their employees involved in the sales process. And that is the main objective of this training session. On the other hand smart sales marketers are required to deal with the savvy prospects &customers which is the demand of the day. This training program is designed with the objectives to develop the sales professionals who have to bear in mind to get competitive advantage over all the obstacles they may face in the real field of sales & direct marketing. I have attached both theoretical &personal experiences of about 20 years working in this field for raising awareness and provide a clear conception and real selling scenario so that participants may be benefited and at the same time contribute their best to the organization and the society. To this end the challenges and opportunities generally arise in direct marketing &one to one selling process are discussed step by step in the contents available under the ‘Advancing Selling Skills & Secret of Success`


After attending the training program a trainee will be competent in managing personal or one to one sale process and sales management skills. Also he/she will be able to achieve desired and impossible sales targets.


i. For information: For sharing information regarding selling & direct marketing.
ii. To initiate action: Marketers can take initiative to start working confidently.
iii. To change behavior: Sales people can enjoy maintaining responsibility.


To play role based on practical or real life scenario, individual/ group experience, sharing interactive lecture, power point presentation, group work/ exercise/ case study, video clips & Q & A.

Contents of Training:

1. Introduction to Marketing
2. Difference between Marketing and Selling
3. About Personal Selling & Direct Marketing
4. Contemporary issues in Sales and Marketing
5. Short & Long Perspective of Sales Cycle
6. Sales Strategy and Sales Leadership
7. Market segmentation ,Targeting & Positioning
8. Psychology of Selling and Customer Buying Behavior
9. Impact of NLP on sales and Marketing
10. Customer Relationship Management{CRM}
11. Adding Value Through Customer Delight
12. Ethical Practices in Sales & Marketing
13. Components & importance of Emotional Intelligence for success
14. Handling Objections & Overcoming Customer Resistance
15. Qualities of a Successful Salesman
16. Importance of key Account Management.
17. Impact of Behavioral competencies for competitive advantage.
18. Role Play

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- All sale and direct marketing oriented professionals engaged or wish to build their career is sales and marketing field in various industries like insurance, Bank, Financial institution, Real estates, pharmaceuticals, Building materials, food industry, retail chain, logistics, supply chain, Apparels, FMCG and above all those who are involved in personal selling/ one to one selling and personal sales management. New graduates or young entrepreneurs interested to start sales oriented new business. Independent business entity owners dealing sale businessmen of any product or service.
- Anyone who want to build his career in Sales & Marketing Department.
- New startups or Entrepreneur or Consultants & fresh graduates.
Arrangement for Certificate, lunch and two tea-break would be made by the Organizer during the workshop.