Pharmaceutical marketing management is not like to consumer marketing. Pharmaceutical marketing environment is highly regulated and marketing success depends on involving multiple stake holders. Knowledge on general marketing management is not enough in the highly competitive change environment. This course has designed first ever in Bangladesh to consider the current need of the pharmaceutical marketing professionals where they can sharpen their existing knowledge & skills, explore the future vision, align with the global environment, learn from the mistakes of global industries.
The benefits of this course
- To understand how pharmaceutical marketing is different despite of having general marketing knowledge
- Understand the role of pharmaceutical marketing in the overall success
- Segment your customers and markets, and understand them better.
- To understand how to prepare Brand Plan
- How to deal with other departments to be success of brands
- To understand the product life cycle, portfolio prioritization, how to maintain matured brands and how to launch new products
- To know about the different promotional engagement tools of customers align with the global standards
- Opportunity to learn from global block buster brand case study
- To increase strategic thinking and decision making ability
- To become more competent & confident among of your colleagues
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(15% VAT is applicable in every purchase.)
55012120 & 55012122 , 01847213994, 01811410862
Head Commercial & Value Creation
Mr. Zaman has more than 14 years of experience in multi-national and local industries in the areas of Strategic Marketing, Portfolio Management, Launch Readiness, Product Life Cycle Management, Sales Management, Training & Organizational Development and Recruitment. Currently he is working in the leadership position in world largest Switzerland based pharmaceutical company.
He has completed Executive Marketing Education under Marketing Champions Programme from INSEAD, world's leading and largest graduate business school, Fontainebleau France.
He has certified in the Strength Based Leadership (8 months course) under EXPLORE program aim at developing leadership skills and personal transformation at Dehradun, Delhi & Mumbai at India. He has attended Leadership Skill Building Program in Coaching Boot Camp by atrain – a Hong Kong based training academy. Since 2014, he has been working on employees’ innate talent theme that transforms personal and professional development. He is pioneer in Bangladesh to design the course focused on the strengths of individuals.
He has attended training in several modules on Marketing Planning Excellence & Managing for Marketing Success and Successful Sales Management at Switzerland. He has trained on Negotiation Skills & Persuasive Force at Istanbul, Turkey. He has explored his capabilities attending a course on Consultative Selling Skill at Mumbai, India. Recently he sharpens his thinking ability by joining a workshop on Design Thinking at KL, Malaysia.
Nevertheless, he has attended various conferences all around the world including San Francisco & Chicago at USA, Australia, Austria, Italy, Spain, Czech Republic, Hong Kong, Singapore, Malaysia, Thailand, Macao, Vietnam & Sri Lanka.
He has obtained Master’s degree from Pharmaceutical Technology & Bachelor’s degree from Pharmacy in the University of Dhaka. He also obtained Advanced Certificate in Business Administration (ACBA) from IBA, University of Dhaka and AMDISA Secretariat, University of Hyderabad, India.