Merchandising refers to the art of displaying and packaging products so they sell more effectively. This involves market research, planning and proper promotion. In the world of fashion, designers and retailers must understand what their target markets need and how to give it to them. This course in merchandising provides the foundation to understanding how product displays affect an audience's reception of a particular product.
We will go through each & every point discussion in our class. Practical orientation to all parts for practical knowledge.
Contents of Training:
1) Introduction to textile & garment industry.
2) Merchandising as a profession , Its challenges and scope.
3) Introduction to cotton, fiber & yarn.
4) Introduction to yarn & fabrics. Process of knitting & weaving. Dyeing & finishing. Cost analysis.
5) Introduction to circular knit garment consumption, costing, production.
6) Introduction to flat knit garment consumption, costing, production.
7) Introduction to woven garment consumption, costing, production.
8) Accessories for garment, sourcing & costing.
9) Introduction to garment Printing & embroidery.
10) Introduction to various type of washing for garment.
11) Sampling procedure.
12) Labtest for fabrics & garment.
13) Inspection for fabrics & garment.
14) Mode of shipment & shipment arrangement with shipping agent.
15) Banking, Export L/C, Export document . Import L/C, Import document,Custom,EPB,BGMEA/BKMEA.
16) Garment cost analysis.
18) Task of a merchandiser in a garment industry/buying office.