Marketing and Brand Management Training training centre in Bangladesh


Marketing and Brand Management Training

  • Date : Saturday, July 20, 2019
  • Duration : Day(9.30am-5.30pm)
  • No. of Classes/ Sessions : Day Long
  • Class Schedule : Saturday
  • Last Date of Registration : 18 July, 2019
  • Venue : A.K.Arcade (2nd Floor), 771, Sheikh Mujib Road, Choumuhoni Circle, Chattogram
  • 10% off on Bkash Payment (Lunch, Snacks and Handbook included on payment)


In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on an understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, pricing and the relationship that the consumer has with the brand and also how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing & Branding works together in the business world.

This Tanning will cover all the roles and responsibilities of a brand professional’s - the key organizational interfaces, and the use of the classical marketing to strengthen the focused brand. You will get a chance to explore the different levels of brands and their elements, and how all the elements play an important role in developing a better relationship with the customers. It will provide insights on how to optimize brand equity and brand value.


1. PowerPoint Presentation
2.Team Work
3.Group Presentation

Contents of Training:

• Basic On Business
• New Definition Of Marketing
• Marketing Strategy
• Segmentation Targeting Positioning
• Basics Of Brand Management
• Product Strategy
• Brand Creation; Innovation; Differentiation
• Brand Building Through Pricing, Delivery And IMC
• Types Of Brand
• Guidelines For Building Powerful Brand By David Aaker
• The Three Vital Components Of Brand Management Which Ensure Strong Equity
• Brand Building And Advertising Practice In Bangladesh
• Bangladeshi brand cases.

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Entrepreneurs, Professionals working in the relevant area, those who would like to come in this profession
Arrangement for Certificate, lunch and two tea-break would be made by the Organizer during the workshop.

Resource Person

Mohammed Eayd Ul Islam

Brand Expert

With more than 05 years of Brand marketing experience, he is currently serving as brand manager of a group of company that deals with Furnishing, Architecture and construction industries.

He started his career with a Multinational advertising agency, He is now expediting the brand building in the national arena and contributing to the rise of the local brand beyond its region’s a brand professional earned his degree on Brand Management from India and also, He has an experience in participating bulk hours of many national and international training workshops. Eayd Islam also spearheaded the idea of one-stop service under one roof in the construction sector.

1. PowerPoint Presentation
2.Team Work
3.Group Presentation