There is no denying that learning effective brand building is the most important skill that one can learn. That being said, how many of us really know how to use world class brand building principles in our day to day work to grow our business? There seems to be a lot of confusion about branding, and a lot of gap from what people need and what people know about brand building. This course aims to reduce that wide gap and implement the ideas in Bangladesh market.
Benefit of the course
- Understand how to identify and establish brand positioning and values
- Understand how to plan and implement brand marketing programs
- Understand how to evaluate a brand equity management system
- Understand how to design strategies that retain existing brand resonance
- Understand how to manage brand crisis
- Understand new theory of branding
To understand how pharmaceutical marketing is different ...Marketing/ Sales
This module is based on solid real life sales experience ...Marketing/ Sales
The demise of retail due to online competition and the ...Marketing/ Sales
The Retail Customer Service Skills Training Certificate ...Marketing/ Sales
(15% VAT is applicable in every purchase.)
55012120 & 55012122 , 01847213994, 01811410862
Head Commercial & Value Creation
Mr. Zaman has more than 14 years of experience in multi-national and local industries in the areas of Strategic Marketing, Portfolio Management, Launch Readiness, Product Life Cycle Management, Sales Management, Training & Organizational Development and Recruitment. Currently he is working in the leadership position in world largest Switzerland based pharmaceutical company.
He has completed Executive Marketing Education under Marketing Champions Programme from INSEAD, world's leading and largest graduate business school, Fontainebleau France.
He has certified in the Strength Based Leadership (8 months course) under EXPLORE program aim at developing leadership skills and personal transformation at Dehradun, Delhi & Mumbai at India. He has attended Leadership Skill Building Program in Coaching Boot Camp by atrain – a Hong Kong based training academy. Since 2014, he has been working on employees’ innate talent theme that transforms personal and professional development. He is pioneer in Bangladesh to design the course focused on the strengths of individuals.
He has attended training in several modules on Marketing Planning Excellence & Managing for Marketing Success and Successful Sales Management at Switzerland. He has trained on Negotiation Skills & Persuasive Force at Istanbul, Turkey. He has explored his capabilities attending a course on Consultative Selling Skill at Mumbai, India. Recently he sharpens his thinking ability by joining a workshop on Design Thinking at KL, Malaysia.
Nevertheless, he has attended various conferences all around the world including San Francisco & Chicago at USA, Australia, Austria, Italy, Spain, Czech Republic, Hong Kong, Singapore, Malaysia, Thailand, Macao, Vietnam & Sri Lanka.
He has obtained Master’s degree from Pharmaceutical Technology & Bachelor’s degree from Pharmacy in the University of Dhaka. He also obtained Advanced Certificate in Business Administration (ACBA) from IBA, University of Dhaka and AMDISA Secretariat, University of Hyderabad, India.