The demise of retail due to online competition and the digital revolution is greatly exaggerated. Customer-centric experiences rule the day, and shoppers overwhelmingly prefer to have their cake (researched and ordered on a mobile app) and eat it too (in a hip location in the presence of friends). That’s not to say the rules are the same for retailers as they are for online entities. In order to survive and thrive in retail today, your retail management strategy must incorporate the digital and physical customer experience to create value.
This retail survival guide combines business theory with practical strategies for finding your place in the world of retail management. There’s something here for entrepreneurs, students, and retail professionals. Learn about the foundations of retailing, common challenges, new trends upending the industry, advice for growing a small to mid-size retail business, information on careers in retail management, and strategies for surviving the world of retail.
It is important to provide retail sales training to employees because they acquire essential skills that are necessary for them to improve in their jobs. It is also essential to provide the retail department with skills that will help them improve because this will create more revenue for the business.
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