Sales and Marketing Management Master Class

Introduction


This program will cover on the practical aspects of real life corporate world in the area of Sales and Marketing. Till Graduation/Bachelors/BBA the courses are fully focus on theoretical contents. The Program is designed by selecting the key topics of MBA (Marketing) of global leading Institutions. This training is an opportunity for the Executives who want to get mastering the practical skills of Sales of Marketing in context of Bangladesh Market. The materials and tools will be linked with practical and real life examples of our country’s national large corporate houses and as well as the big multinational corporations. Training will also consist of Theoretical aspects of General Marketing and Management in FMCG/Consumer/Corporate Marketing/Personal Sales Industry of our Country.

After attending the training program, a trainee will be equipped with the Sales and Marketing techniques to achieve higher goal or objective for his/her company. Trainee will be independently able to the design Sales and Marketing campaign/program from Ground level to customer/consumer end.

Methodology

Interactive Lecture, PowerPoint Presentation, Group work, Practical and real life examples.

Contents of Training:


1st Session: Brand Marketing
1. Overview of the Program
2. Problem Definition and Objective Settings (Problem Definition to Material Objective Setting)
3. Brand Positioning in Right Segments. (Segmentation, Targeting, Value Positioning).
4. Quiz
5. Close with Home Assignment.

2nd Session: Applied Marketing
1. Assignment Discussion
2. Buyer Behavior: Customer and Consumer Insight Analysis.
3. Effective Marketing Research: Key of Success.
4. Marketing Expectation Settings (Brand Tracking and Disposition Funnel).
5. Quiz
6. Close with Home Assignment

3rd Session: Integrated Marketing Communication
1. Assignment Discussion
2. Choosing Medium of Communication.
3. Designing ATL and BTL activity considering Budget.
4. Synchronization of Associated Departments to Implement Marketing Campaigns.
5. International Marketing
6. Service Marketing
7. Quiz
8. Close with Mid Term Case Study

4th Session: Marketing and Communication
1. Case Study Presentation In Group
2. Art of Marketing and Communication
3. Closing

5th Session: Sales Excellence
1. Basic Distribution and Sales Setup in Perspective of Bangladesh (Demographic Demarcation)
2. Channel Management
3. Building up Daily Sales Route. (Practical Examples).
4. Driving Sales in the field through leading the Sales Team.
5. Tools of Tracking Sales Performance.
6. Quiz
7. Closing with Home Assignment

6th Session: Service Sales Excellence
1. Assignment Discussion
2. Setting Up and Management of Customer Service (Relationship) Department.
3. Follow Up Regular Meeting with Sales Team
4. Linking Trade Marketing and BTL activities in Sales.
5. Motivating Key Channel Partners: Retailers.
6. Personal and Corporate Selling Excellence
7. Quiz
8. Closing with Home Assignment

7th Session: Generating Revenue and Profit
1. Implementation Techniques: Razor Sharp.
2. Agency Management
3. Financial Aspects.
4. Budget Control.
5. Marketing and Sales Campaign Design.
6. Quiz
7. Course Term Paper Discussion

8th Session: Strategic Overview
1. Course Term Presentation
2. Strategic Overview of Sales and Marketing: Gaining Competitive Edge.
3. Closing

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Contact

9140345, 9117179 , 01811 487982, 01926673095

certificate@bdjobs.com

- All Entry and Mid level Sales and Marketing professional who are working or intent to build career in Marketing and Sales arena in Competitive Industry like; FMCG, Bank, Financial Institutions, Pharmaceuticals, Real Estate, Building Materials, Food Industry, Retail Chain, Logistics, Supply Chain, Apparels, Accessories etc.

- Graduate Executives, who are working in the corporate world and intent to do MBA in future (or Possessing MBA at Present).

- Business Development Managers and Distribution Development Managers of corporate houses.

- Professionals of New Business Ventures, who wants to build their business in long term.

- Young Entrepreneurs who are intent to Start New Business in FMCG and Consumer Market.

- Independent Business Entity Owners dealing with FMCG and consumer goods.