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B2B Sales Essentials


Nearly half (45%) of companies report that their sales reps need help figuring out which accounts to prioritize… (Source: Lattice Engines/CSO Insights)

This introductory course presents the fundamentals of Corporate/ B2B sales and selling process. During the workshop, participants will learn how to get into account manager’s mindset, manage leads, gauge competitive strengths, and network more effectively. This workshop is ideally suitable for people who are new to the Account Manager role.

Objectives of the course:
At the end of the course you will be able to:
- Understand the overall value of B2B Account Management
- Learn to rank the attractiveness of customers to be business accounts
- Understand different aspects of your accounts’ decision process, factors, and key players
- Learn how to become a good B2B Account Manager


Workshop, Group presentation, Question and answer session.

Contents of Training:

Part 1: Defining B2B account management:

Part 2: Identifying B2B account customers

Part 3: Winning through Account Management

Part 4: Measuring Account Management performance

Part 5: Account Management mechanisms

Part 6: Attributes of a Account Manager

Part 7: Conclusion

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9140345, 9117179 Ltd.

19 th floor (East), BDBL Building (Old BSRS)
12 Karwan Bazaar
Dhaka - 1215

1. Anyone responsible for managing business clients
2. Those who aspire to develop into a B2B Account Manager role
Arrangement for Certificate, lunch and two tea-break would be made by the Organizer during the workshop.