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Marketing Plan Development Workshop

Introduction

In this highly interactive and detail workshop, we will learn the step by step process of developing and writing a winning Marketing Plan with special emphasis on Marketing Communication. The workshop will cover both theoretical and practical aspects of Marketing Plan Development. Also we will learn how to calculate and allocate budgets for each components and how to evaluate the effectiveness of our Marketing Plan.

Methodology

Interactive Lecture, PowerPoint Presentation, Group work, Practical and real life examples.

Contents of Training:

Day 01:
1. Difference between Marketing Strategy & Tactics
2. Understanding the concept of Marketing in depth: 7P’s
3. Understanding Marketing Communication: 7C’s
4. Understanding the concept of Branding
5. Goals of a Marketing Plan
6. Marketing Research: The foundation
7. Stages in a Marketing Plan
8. SWAT Analysis: What, Why & How
9. Product Life Cycle: Is it really that important?
10. Developing the Sales Promotion Plan

Day 02:
1. Understanding Distribution Chain
2. Advertising & Media Planning Strategies
3. Stages in writing the Marketing Communication Plan
4. Budgeting in detail
5. Evaluation of Effectiveness
6. Develop a Sample Marketing Plan

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Contact

9140345, 9117179

workshop@bdjobs.com

Bdjobs.com Ltd.

19 th floor (East), BDBL Building (Old BSRS)
12 Karwan Bazaar
Dhaka - 1215

This training will benefit Sales/Marketing Managers, Brand Managers, Media Managers, Marketing /Management Trainee and the top management alike. Also individual entrepreneurs are encouraged to attend.
Arrangement for Certificate, lunch and two tea-break would be made by the Organizer during the workshop.


It was an excellent workshop and the teaching style of the trainer is excellent. Yeasir Arafat
It will help me to build a marketing plan in a proper way - Farhana Kamal, Senior Executive, Import Logistics, MGH Group.
It was very useful for marketing personnel - Engr. Nitish Kanti Majumdar, DGM, Marketing & Sales, ABG Interlinks Ltd.
An excellent workshop. Presenter presented the subject nicely & logically - Commander (retd) Md. Abdur Razzaque,, GM, Marketing, Divine Group.