Media consumption in Bangladesh is rapidly going online. Recent advancements such as lower internet taxes, cheap local smartphones, and widespread mobile internet presence have led to an explosion in the proportion of the Bangladeshi population that are connected to the web.
There are already an estimated 8 million people with broadband internet access in Bangladesh and another 29 million with mobile internet. Both Bangladeshi and international websites are seeing major growth in visitors from Bangladesh to the order of millions of unique visitors every month. The internet is already very popular in Bangladesh and the future potential is even more exciting.
The accelerating user activity online presents a unique opportunity for advertisers seeking to reach their audience in an innovated, effective, cost-efficient way. Businesses that do not devote at least a small portion of their advertising budget to online advertising will quickly fall behind their competitors.
This training program is designed to teach the fundamentals of online advertising to professionals who have little to no previous knowledge of how to advertise online. Heavily grounded in real-life case studies, participants in this course will learn the multitude online advertising pathways available to Bangladeshi companies today.
By the end of this course, participants will be able to create their own online marketing action plan for their business or cause.
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