Online Marketing for Business training centre in Bangladesh

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Online Marketing for Business

Introduction

Media consumption in Bangladesh is rapidly going online. Recent advancements such as lower internet taxes, cheap local smartphones, and widespread mobile internet presence have led to an explosion in the proportion of the Bangladeshi population that are connected to the web.

There are already an estimated 8 million people with broadband internet access in Bangladesh and another 29 million with mobile internet. Both Bangladeshi and international websites are seeing major growth in visitors from Bangladesh to the order of millions of unique visitors every month. The internet is already very popular in Bangladesh and the future potential is even more exciting.

The accelerating user activity online presents a unique opportunity for advertisers seeking to reach their audience in an innovated, effective, cost-efficient way. Businesses that do not devote at least a small portion of their advertising budget to online advertising will quickly fall behind their competitors.

This training program is designed to teach the fundamentals of online advertising to professionals who have little to no previous knowledge of how to advertise online. Heavily grounded in real-life case studies, participants in this course will learn the multitude online advertising pathways available to Bangladeshi companies today.

By the end of this course, participants will be able to create their own online marketing action plan for their business or cause.

Methodology

Interactive lecture
PowerPoint presentation
Group work
Practical and real life examples

Contents of Training:

1. Introduction to Online Marketing:
Benefits, channels, basic advertising vocabulary (SEO, SEM, PPC, CPC)

2. Analyzing Website Behavior:
Google Analytics, key metrics, landing page testing

3. Content Marketing:
Videos, Blogs, Presentations (How do you want your company to appear to the public?)

4. Social Media:
Facebook, Linkedin, Twitter, Instagram, Pinterest, Foursquare (Who do you want your company to be for the everyday person?)

5. Email Marketing:
Monitoring response rates, testing different messages

6. Paid Marketing:
Search and Display networks

7. Paid Marketing Part 2:
Facebook ads and other tools

8. Implementation:
Making an online advertising action plan for your business

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- All entry and mid level sales and marketing professionals
- Anyone interested in using online marketing to promote their business or cause
- Young entrepreneurs who are interested in starting and promoting a new business
Arrangement for Certificate, lunch and two tea-break would be made by the Organizer during the workshop.


"This workshop help me to know e - marketing and tools of e - marketing" Md. Jakir Hossain.
"Workshop was good and covered so many things related online" - Hossain M.Tareque, Sr. Executive - Business Development, Apollo Hospitals Dhaka.
"Vast Tips and Techniques gathered in excellent style with co- operative presentation, I loved it" - Md. Syedur Rahman, MIRPUR CERAMICS & KHADIM CERAMICS LTD.