While most marketers know that word-of-mouth from current customers and opinion leaders is the best way to grow the reputation of a brand, very few consciously keep track of their prosumers.
Prosumers are people who are loyal enough to the brand to recommend it to others, without being paid to do so.
This workshop shows you how to create prosumers through integrated marketing, dramatically reducing the cost of marketing.
How participants will benefit after the course:
- Know how to run and measure the effectiveness of a Loyalty Marketing Program
- Discover ways to track their prosumers (those who recommend the brand to others, without being paid)
- How to leverage friends of the brand
- Go beyond advertising to build brands while reducing marketing costs
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