Professional Social Media Marketing & Online Market Place

  • Date : 31 January - 14 March 2017
  • Duration : Evening(6:30 pm-9:30 pm)
  • No. of Classes/ Sessions : 12 Sessions
  • Class Schedule : Tuesday and Thursday
  • Total Hours : 36
  • Last Date of Registration : 30 January, 2017
  • Venue : Bdjobs Training, BDBL Building (Level 19), 12 Kawran Bazar C/A, Dhaka 1215.

Introduction

Social media marketing is the process of gaining website traffic and increasing your sales. The importance of social media marketing for businesses and organizations is no longer questioned. It has become a worldwide trend which helps businesses and organizations to connect with their customers online and increase brand’s popularity. This course will help you to know how to promote your business effectively through Social Media achieve better brand awareness, improved customer service, deeper engagement, and broader reach, manage your reputation, reduce your marketing costs etc. Moshiur Rahman (Moshiur Monty) will explain today’s techniques and strategies that engage potential customers. Learn best practices for developing and distributing content through Social Media.

Methodology

Interactive Lecture, PowerPoint Presentation, Video Demo, Practice, Question and answer session.

Contents of Training:

1. Introduction to Social Media

A true definition of Social media and Social Media Marketing
Case studies, both B2B & B2C, of successful businesses

2. Facebook

Facebook Account

Basics of Facebook
Account Security
Account User Name
Privacy Policy
Facebook Graph Search
Edge Rank
Facebook Group
Facebook Event

Facebook Fan Page

Keyword Finalization
Creating a Business Page
On Page Optimization – Business Page
Admin Role
Business Page Design
Identify your Audience
Business Competitor Analysis
Content Strategy
How to Target the Right Audience
How to increase Engagement
Facebook Apps
Facebook Business Page Reviews
Email Marketing
Call to Action
FacebookTube
Insights
Business Page Analysis

Facebook Marketing

Traditional Promotion
Facebook Marketing
Facebook Advertising
Backdoor Marketing Plan
Super Marketing Plan

3.Twitter

Twitter Basics & Terminology

Introduction to Twitter
Why Twitter matters

Twitter Account

Creating Twitter Profile
Twitter Profile Graphics
Twitter Profile Optimization
Master the 140 Character Twitter Post

Establishing Your Twitter Presence

Business Competitor Analysis
Tweet with Minimal Effort Using Hootsuite
Finding the right people & accounts to follow in your business
How to search properly for information & competitors
Learn how to use Twitter search for specific content and lead generation
Using Twitter lists as a powerful marketing tool

Twitter Strategies for Effective Marketing

Twitter Traditional Marketing
Hashtags and trending topics
Twitter Marketing
Twitter Marketing Monitoring Tools
Twitter Analytics
Understanding Klout on Twitter

4. Google Plus

Google Plus Basics & Statistics

What is Google Plus
Why are so many businesses using Google Plus

The Google Plus Layout

Optimize a Profile
Circle
Community
How to find relevant conversations in Google Plus
Google Plus Event

The Google Plus Page

Setting up a Google Plus Business Page
Business Page Optimization
Content Plan

Google Plus Marketing

Google Plus Marketing
Backdoor Marketing Plan
3rd Party Tool

5. YouTube

Basics of YouTube
How To Find And Use YouTube Advanced Search?
YouTube Video Features
How to create a New YouTube Channel?
Optimizing a YouTube Channel
YouTube Channel Verification process
How to upload a Video on YouTube?
Secrets of the Video Title & Description
How to setup Annotations to get more views and subscribers?
How to Monetize a YouTube video to earn money?
YouTube Live Streaming Process
How To Analyse The Most Important YouTube Feature
Easy Video Editing process through Camtasia Studio
How to spy on your competitor's keywords on YouTube and optimize your video rank
Easy And Successful Ways To Add Backlinks From Your YouTube Channel

6. Instagram

Introduction to Instagram
Navigating the layouts
Fixing a new account
Optimization
Research Policy
Instagram Marketing

7. LinkedIn

How to use LinkedIn
Optimize Your LinkedIn Profile
LinkedIn Degree
Content Plan
How to find connections relevant to you and your industry

Skill Endorsement
LinkedIn Post
LinkedIn Ranking
Linkedin Group
Your LinkedIn company page
LinkedIn Marketing

8. Pinterest

The Layout of Pinterest
Pinterest Business Account
Account Optimization
Boards Strategy
Using Pinterest in Your Marketing Campaigns
Blog and YouTube Channel Promotion
Pinterest Analytics

9. Content Marketing
• Introduction
o Why content is king
o Why Image is Queen
o Definition of content marketing

• Actions
o Create a Solid Content Marketing Strategy
o Content Posting Rules (80-20)
o Keyword research
o Target Audience
o Optimize your content for search.
o Publish Regularly and Timely.
o Planning Template
o Measure the success.

10. Advanced Topics
• Steps to run a successful Social Media Marketing Campaign
• Demand Marketing Policy
• Social media salaries
• How to get jobs from Marketplaces.
• Final thoughts


Marketplace (Upwork)

A great Upwork profile which can increase client attention.
Relevent Tests which can increase your account value. Portfolio.
Upwork account verification and Sequrity Question.
Finding the appropriate Jobs in the Marketplace.
What type of jobs and clients we should avoid.
How to make an impressive Job application with in 10 minutes.
Grammar and Spelling Tools.
How much you should charge ?
Interview Process (Communication Process)
Upwork Time Tracker.
Upwork Payment Method.
Getting Feedback.
Top secrets to get more jobs from Upwork.
Do and Donts.
Seven habits of Successful Freelancers.

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Price: Tk. 10,000+VAT

(15% VAT is applicable in every purchase.)

Contact

9140345, 9117179 , 01926673096, 019266 73095

certificate@bdjobs.com

Anyone can join who has the interest to earn currency from Market place by providing Social Media Marketing Service.
- Marketing Executive
- Marketing Manager
- E-Commerce Business Owner
- F-Commerce Business Owner
- Marketers
- Freelancers
- Graphic Designer
- SEO Professional

Resource Person

Moshiur Rahman

Social Media Marketing Adviser

Moshiur Rahman (Moshiur Monty) is one of the most popular Social Media Marketing Trainer and also a Social Media Marketing Professional of Bangladesh with 6 years of experience in the Online Marketing field. He is also known as a Mentor and Adviser. Moshiur started Outsourcing in 2011 and started sh.....

Interactive Lecture, PowerPoint Presentation, Video Demo, Practice, Question and answer session.