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Advance FMCG Sales Management

Introduction

This Training and Workshop program will cover on how to Mastering the skills of Managing FMCG Sales and Sales force to achieve Stressing Targets. The training will cover from the crunch of Setting up Sales Team, Designing and Implementing Various Tools to Track and Monitor Sales Force, Key Leadership Aspects to get the job done by People including Motivation, Coaching, Counseling and Mentoring. The materials and tools will be linked with practical and real life examples of our country’s national large corporate houses and as well the big multinational corporations. Training will also consist of Theoretical aspects of General Sales Management of our Business World how to expertise your sales force/team with those. After attending the training program, a trainee will be able to become a Master in Building and Managing an effective Sales team, design national sales/Distribution Network as well as a Peoples Champion of his Team. Also S/he can improve his organizations existing distribution and sales setup, develop sales and sales team management skills and achieve desired and Impossible sales target.

Methodology

Interactive Lecture, PowerPoint Presentation, Group work, Practical and real life examples.

Contents of Training:

1st Day
1st Half

- Overview of FMCG Business, Sales and Service.
- Understanding Qualitative aspects of Marketing influencing Sales in FMCG sector.
- Macro Environment Analysis for FMCG Business.
- Impact of Micro Management of Sales and Sales Basics
- Understating Customer Value and delivering value
- Customer Insight Analysis for FMCG
- Case study and Stimulation Game

2nd Half

- Demand meet of Customer through effective Sales
- Key USP identification and communication
- Regional Sales and Distribution Network Setup
- Distribution & Sales Route Management
- Setting Targets
- Driving the Team for Sales Target Achievements
- 7 Steps of Distribution Sales and Service
- Group Study

2nd Day
1st Half

- Active Sales Techniques at Retail.
- Sales Follow up and Monitoring.
- Developing Sales Bridging Up Plan for Meeting up the Gap
- Designing and Executing BTL Activation Campaigns to Promote FMCG product
- Trade Marketing and Visibility Management.
- Generating Sales through Retail-Point of Sales
- Role Playing

2nd Half

- Motivating Key Channel Partners: Retailers.
- Handling Objection through effective Communication
- Effective Negotiation Skills
- Analyzing Various Sales Techniques
- Driving Sales from Customer Service Desk: Upselling.
- Sales Etiquettes
- Understanding Sales Strategic Framework.
- Final Group Study and Presentation.

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(15% VAT is applicable in every purchase.)

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Contact

9140345, 9117179 , 01847213994, 01811410862

workshop@bdjobs.com

- Any Mid and Entry level sales and Marketing personnel who are working in FMCG or any consumer industry dealing with Distributors, Multiple Channels and Dealers.
- Entrepreneurs, who are planning to start a consumer oriented business or about to trigger a new business dealing in distribution.
- Any professional or fresh graduate, interested to build his career in FMCG and consumer industry.
Arrangement for Certificate, lunch and two tea-break would be made by the Organizer during the workshop.