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Essentials of Business Analytics


Business Analytics is a crucial tool to guide business operations towards achieving strategic objectives in any industry, from healthcare to finance and retail. Analytics goes beyond simple data collection. Through skillful analysis, this in-demand discipline provides professionals with an overall view of an organization’s standing, answering vital questions about financial gains and losses, areas for improvement and product performance. This course provides an introduction to fundamental business analytics for all business professionals, including those with no prior analytics experience. Through this course you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data.


Participants would be taught basic statistical concepts like descriptive and predictive analytics. They would be taken through four major blocks of businesses and provided with tools to analyze various situations with real life problems. At the end of each module, multiple case studies based on real life problems would be done incorporating the classroom learning.

Contents of Training:

Customer Analytics
Descriptive & Predictive Analytics
Regression Analysis
Customer Profiling with Analytics
Key Indicators to measure success of a campaign
Exercise, Case Study & Role Play

Operations Analytics
Optimizing Business Decisions
Monte Carlo Simulation
Key tools in operations
Exercise, Case Study & Role Play

Accounting Analytics
Ratio Analysis
Techniques to identify accounting frauds
Business Financial Modelling
Exercise, Case Study & Role Play

People Analytics
Performance Evaluation
Prediction of performance of new hires
Quantifying Collaboration in organization
Exercise, Case Study & Role Play

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