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Negotiation Skills for Sales Professionals


Negotiating is not a skill to take out once in a while when you have to make a deal. Negotiating is a way to get what you want out of life. Negotiation involves some skills and competencies which may need to be achieved or acquired. Negotiation involves some skills and competencies which may need to be achieved or acquired. There are several approaches to improve our negotiation skill. Some people advocate ‘sink or swim’ strategies by sending untrained negotiators to jump in at the deep end. While this approach can sort out ‘doers’ from the ‘viewers’, it is also a hit and miss use of talent and opportunity.

The reality is ‘Everything is Negotiable’. Based on this concept the Sales People are focusing on Negotiation for achieving sales over competitors. In this competitive era, one of the most essential skills of a sales people is Negotiation Skill. This course will provide you a comprehensive guideline to have clear concept & skill set for better negotiation as well as expertise to apply that knowledge in the practical field to achieve the highest outcome form any negotiation.

Objective of the course: After completion of the course participants will be able:
1. To have clear concept about Negotiation
2. To be competent as Negotiator
3. To learn the modern concept, tactics and strategy for better negotiation in Sales Opportunity
4. To have expertise to apply the competency at every situation
5. To be SMART negotiator to deal every people and every situation


Case Study
Role Play/ Simulation
Lecture Discussion and
Sharing/ Participatory

Contents of Training:

Session-1: Insight Thought of Negotiation
• Concept of Negotiation
• Principles of Negotiation
• Types of Negotiation
• Style of Negotiation
• Phase of Negotiation
• Steps of Negotiation

Session-2: Negotiation in Sales: Importance & Impact
• Assessment: How effectively does your sales team negotiate?
• Traits of winning sales negotiator
• Powerful words for Sales negotiation
• Supercharge your sales negotiation
• Brand alignment and its influences in sales negotiation
• Negotiate like a PRO
• Sales Negotiation Traps to avoid

Session-3: Sales negotiation: Competencies and Strategies
• Sales Negotiator’s Competency Model
• Strategies for developing Negotiation Skills
• Power SWOT before major Sales Negotiation
• Competitor’s SWOT before Sales Negotiation
• SWOT your Customer before Sales negotiation
• E.Q vs I.Q in sales Negotiations
• Negotiation Strategies and its application
• Negotiating via Mobile, Skype or Email

Session-4: Tools and Techniques for Sales negotiation
• Want vs Need
• Tips for Handling Aggressive Negotiator
• Success Formula: Sale Negotiation Plus Time Equals More money
• Use Smart Sales Negotiation techniques
• Negotiation Tips for woman in Business

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(15% VAT is applicable in every purchase.)


9140345, 9117179 , 01847213994, 01811410862, 01926673095

• Sales Professionals
• HR Professionals
• Trainers
• Customer Service Professionals
• Show room personnel
• Call centre agent
Arrangement for Certificate, lunch and two tea-break would be made by the Organizer during the workshop.