International Business Planning for Successful Export Marketing training centre in Bangladesh

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International Business Planning for Successful Export Marketing

Introduction

In today’s global competitive environment; organizations survive by leveraging their often complex International Business Operation to provide value to customers and maintain the long term relationship. Organizations must be able to provide in the International Market right goods and services to the right customers, in the right quantity, in the right place and time, and at the right costs. Failure to do so could have significant negative impact on the bottom-line.

To capture the International market, organization must analyze buyer and buyer country carefully thus give high attention to plan on Product (Quality& Quantity),Promotion, Pricing, Packaging, Policy (Company &Country), Procedure, Pre-shipment Inspection, and Post-Shipment Inspection issues.

In this Training program, learning partners will be able to learn International Business planning process and procedure of successful Export Marketing. It aims to provide participants foundational and advanced knowledge on how to tackle, resolve, and manage myriad complex problems and issues that confront International Business.

Just after walkway from the training room participants can feel more confident and will able to resolve the critical issues. Also participants will get surely profitable and prestigious career progression either in their job or business.

Objectives of this training:

Explain the basic concept, tools, models and analysis of International Business Planning for Successful Export Marketing.
It aims to provide participants foundational and advanced knowledge on how to tackle, resolve, and manage myriad complex problems and issues that confront International Business .The purpose of the course is to provide necessary and up-to-date learning of International Business Planning for Successful Export Marketing.
Assessment of necessary skill set and strategy to the International Sales and Marketing Managers and to understand how all parts of the International Business works.
Professional involves in International Business they can formulate International Business Plan for successful Marketing and Business development.
Rightly Negotiate thus sign the contract accordingly Supply the products and services to the right places in right time and satisfy the customer

Methodology

Lecture & discussion, Power Point Presentation, Peer learning, Group work and presentation, Experience sharing, Role play,Buzz and simulation games, Case study exercises, Video clip

Contents of Training:


1. INTERNATIONAL BUSINESS PLANNING PROCESS AND PROCEDURE
2. INTERNATIONAL MARKET AND BUYER SOURCING
3. INTERNATIONAL BUYER AND BUYER COUNTRY ANALYSIS
4. KEEP CULTURE IN MIND WHEN ANALYSIS AND DEALING WITH INTERNATIONAL BUYER
5. HOW TO COMMUNICATE & NEGOTIATE WITH INTERNATIONAL BUYER
6. INTERNATIONAL BUSINESS MARKETING MODEL
7. NEGOTIATION TECHNIQUES WITH BUYERS
8. SUPPLIER PERCEPTION MODEL (SPM) IN INTERNATIONAL MARKETING SITUATION
9. CONTRACT MANAGEMENT WITH INTERNATIONAL BUYER
10. EXPORT PROCEDURE AND ITS MANAGEMENT
11. INTERNATIONAL BUYER PROFITABILITY MATRIX
12.CALCULATING THE LIFETIME VALUE OF A CUSTOMER
13. SKILLS & QUALITY OF SUCCESSFUL SALES AND MARKETING MANAGER.
14. NATIONAL RECOGNITION, AWARD AND INCENTIVES FOR SUCCESSFUL MARKETERS.
15.MEASURING PERFORMANCE OF EXPORT BUSINESS AND CORRECTIVE ACTION
16. INTERNATIONAL MARKETING CASE STUDY.
17. LEARNING CHECK & REVIEW
18. INTERNATIONAL BUSINESS CASES, EXCERCISES, VIDEO, GAME, EXPERCIENCE SHARING &ROLE PLAY

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