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International Business Planning for Successful Export Marketing

  • Date : Friday, February 2, 2018
  • Duration : Day(9.30 AM-5.30 PM)
  • No. of Classes/ Sessions : Day Long
  • Last Date of Registration : 1 February, 2018
  • Venue : Bdjobs Training, BDBL Building (Level 19), 12 Kawran Bazar C/A, Dhaka 1215.
  • 20% Discount at bKash or Online Payment, Seats are Limited

Introduction

In today’s global competitive environment; organizations survive by leveraging their often complex International Business Operation to provide value to customers and maintain the long term relationship. Organizations must be able to provide in the International Market right goods and services to the right customers, in the right quantity, in the right place and time, and at the right costs. Failure to do so could have significant negative impact on the bottom-line.

To capture the International market, organization must analyze buyer and buyer country carefully thus give high attention to plan on Product (Quality& Quantity),Promotion, Pricing, Packaging, Policy (Company &Country), Procedure, Pre-shipment Inspection, and Post-Shipment Inspection issues.

In this Training program, learning partners will be able to learn International Business planning process and procedure of successful Export Marketing. It aims to provide participants foundational and advanced knowledge on how to tackle, resolve, and manage myriad complex problems and issues that confront International Business.

Just after walkway from the training room participants can feel more confident and will able to resolve the critical issues. Also participants will get surely profitable and prestigious career progression either in their job or business.

Objectives of this training:

Explain the basic concept, tools, models and analysis of International Business Planning for Successful Export Marketing.
It aims to provide participants foundational and advanced knowledge on how to tackle, resolve, and manage myriad complex problems and issues that confront International Business .The purpose of the course is to provide necessary and up-to-date learning of International Business Planning for Successful Export Marketing.
Assessment of necessary skill set and strategy to the International Sales and Marketing Managers and to understand how all parts of the International Business works.
Professional involves in International Business they can formulate International Business Plan for successful Marketing and Business development.
Rightly Negotiate thus sign the contract accordingly Supply the products and services to the right places in right time and satisfy the customer

Methodology

Lecture & discussion, Power Point Presentation, Peer learning, Group work and presentation, Experience sharing, Role play,Buzz and simulation games, Case study exercises, Video clip

Contents of Training:


1. INTERNATIONAL BUSINESS PLANNING PROCESS AND PROCEDURE
2. INTERNATIONAL MARKET AND BUYER SOURCING
3. INTERNATIONAL BUYER AND BUYER COUNTRY ANALYSIS
4. KEEP CULTURE IN MIND WHEN ANALYSIS AND DEALING WITH INTERNATIONAL BUYER
5. HOW TO COMMUNICATE & NEGOTIATE WITH INTERNATIONAL BUYER
6. INTERNATIONAL BUSINESS MARKETING MODEL
7. NEGOTIATION TECHNIQUES WITH BUYERS
8. SUPPLIER PERCEPTION MODEL (SPM) IN INTERNATIONAL MARKETING SITUATION
9. CONTRACT MANAGEMENT WITH INTERNATIONAL BUYER
10. EXPORT PROCEDURE AND ITS MANAGEMENT
11. INTERNATIONAL BUYER PROFITABILITY MATRIX
12.CALCULATING THE LIFETIME VALUE OF A CUSTOMER
13. SKILLS & QUALITY OF SUCCESSFUL SALES AND MARKETING MANAGER.
14. NATIONAL RECOGNITION, AWARD AND INCENTIVES FOR SUCCESSFUL MARKETERS.
15.MEASURING PERFORMANCE OF EXPORT BUSINESS AND CORRECTIVE ACTION
16. INTERNATIONAL MARKETING CASE STUDY.
17. LEARNING CHECK & REVIEW
18. INTERNATIONAL BUSINESS CASES, EXCERCISES, VIDEO, GAME, EXPERCIENCE SHARING &ROLE PLAY

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Price: Tk. 3,500+VAT

(15% VAT is applicable in every purchase.)

Contact

9140345, 9117179 , 01811410862, 01926673095, 01811 487981

workshop@bdjobs.com

The professionals engaged in International Sales and Marketing, Supply Chain, Export, Import, Procurement, Logistics, Distribution ,Shipping, Freight Forwarding ,Customs, Courier , Supply, Marketing, Specially Fresher, Post Graduate Business Students, Training and more those are involved in Private Sector, Public sector and Nonprofit organizations (NGOs)
Arrangement for Certificate, lunch and two tea-break would be made by the Organizer during the workshop.

Resource Person

Md. Arif Khan, M.Com, MBA, PGDIM, INT.DIPLOMA-SCM-(P), Switzerland

Md. Arif Khan is a professional Consultant (Business, Learning & Career) of Sullivan Consulting and Learning services and Chief Supply Chain Officer of FMS Group (Supply Chain, Commercial& Marketing).
Mr. Khan is a certified Trainer of WTO/UNCTAD/ITC -Switzerland and CIPS-UK on Supply Chain Management. Mr. Khan has earned his postgraduate degrees on M.Com (Management),PGD(Industrial Management),MBA(Marketing & International Business),International .Diploma (Purchasing and Supply Chain Management ),ITC-Switzerland. Mr. Khan is senior Trainer of DCCI Business Institute on Supply Chain Management since 2006. He is also conducting training in leading Corporate, Training organizations and Institutes in Bangladesh . He was awarded as Top teaching award while worked in a cross cultural environment at INTI International University –Malaysia. Mr. Khan has also conducted and facilitated several Trainings, Workshops, Seminars and Trade Fairs while worked at UNDP, INTI and BRAC.
Early 90’s he had started his career with Navana Industries Ltd. as Executive (Import-Export-Industries Division), Mr. Khan also worked at Apex-Adelchi Footwear Ltd., as Commercial Manager(Import-Export-Industries Division) ,at Integra Communications Ltd., as Head of Supply Chain and Corporate Affairs, at UNDP as Specialist(Marketing &Business Development), at AMS Group as CEO (Supply Chain, Commercial, Marketing),at INTI International University-Malaysia as Senior Faculty (Business& Marketing), at Brac as Faculty Coordinator (Business &Enterprises).

Lecture & discussion, Power Point Presentation, Peer learning, Group work and presentation, Experience sharing, Role play,Buzz and simulation games, Case study exercises, Video clip