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Smart Marketing with Pricing Strategy

  • Date : Friday, February 23, 2018
  • Duration : Day(9:30 AM-5:30 PM)
  • No. of Classes/ Sessions : 1 Day
  • Last Date of Registration : 22 February, 2018
  • Venue : Bdjobs Training, BDBL Building (Level 19), 12 Kawran Bazar C/A, Dhaka 1215.

Introduction

Getting people to buy something is hard. So many things can happen in a customer's mind that bring impact in the purchase decision. This course turns to solid scientific research in psychology to uncover tricks and hacks you can use to increase sales by massaging one fundamental element: pricing strategy.

What You'll Learn
In this course we consider six major strategies you can use to your marketing pursuits by using real data from pricing strategy. Within each one are many individual things that make prices more appealing that will strengthen your offline and online marketing campaigns.

Methodology

Interactive Lecture, PowerPoint Presentation, Group work, Practical and real life examples.

Contents of Training:

1. Marketing Basics: Steps, Do's and Donts' of marketing.

2. Picking the Right Price: How to choose the number that will appeal most to consumers without changing your profit level.

3. Presenting Your Price: How to write and say your price in the most appealing ways possible.

4. Framing Your Price: How to communicate your price more effectively once the price is set.

5. Using Context to Your Advantage: How to present differently priced products together in ways that maximize profits.

6. Smart Discounting Practices: How to present your promotions in ways that make the deal irresistible.

7. Handling Extra Charges: How to most effectively present your prices when there are unavoidable additional fees to communicate.

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(15% VAT is applicable in every purchase.)

Contact

9140345, 9117179 , 01847213994, 01811410862, 01926673095

workshop@bdjobs.com

- All Entry and Mid level Sales and Marketing professional
- Business Development Managers and Distribution Development Managers of corporate houses.
- Professionals of New Business Ventures, who wants to build their business in long term.
- Young Entrepreneurs who are intent to Start New Business.
Arrangement for Certificate, lunch and two tea-break would be made by the Organizer during the workshop.

Resource Person

H. M. Tarikul Kamrul

Sales Management Consultant

Tarikul Kamrul is working in the Marketing and Sales field for last 11 years in leading Multinational and National companies of the country. He has a vast knowledge of Bangladesh’s corporate world mainly in FMCG and Consumer Service sector. He is currently working as Vice President in one of the leading Telecom Operator of Bangladesh. Prior to that, he worked in British American Tobacco Bangladesh, MGH Group and in Transcom Limited in various marketing, sales and project management role. He has experience in working in the field of marketing and sales management role in Northern, Southern and Central Bangladesh. Tarikul was a key member in various strategic regional and national projects in his tenor with leading MNCs in Bangladesh. He is specialized in designing and implementing various Sales and Marketing Campaigns and Distribution development plans.
An MBA from IBA, Tarikul had attended different training programs in Leadership development and Sales/Marketing arena. He had done bachelors in Business Administration from North South University. He was attached in a leading Supply Chain organization in China for 2 weeks for new business development. He had conducted many internal organizational training programs till date. He is passionate on developing people as future successful leaders in social and corporate world of our country.

Interactive Lecture, PowerPoint Presentation, Group work, Practical and real life examples.