Sales Leadership Certificate Course training centre in Bangladesh

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Sales Leadership Certificate Course

Introduction

This certificate course helps to transform Sales Managers into Leaders through three training domain – Sale Management, Sales Leadership and MS Excel for Sales Data Analysis.

This training has been designed to transform Sales Managers into Leaders, with proven tools and methods for maximizing sales force effectiveness with the combination of three different training of three subject domains – sale management, sales leadership and MS Excel for sales data analysis.

The sales leadership training begins with an understanding of the components of job performance that combine to equip and support sales professionals to achieve maximum productivity as soon as possible.

Methodology

Interactive Lecture, PowerPoint Presentation, Group work, Practical and real life examples.

Contents of Training:

Chapter One: Sales Team Management Excellence

Session 01:
- Overview of Sales and Impact of Sales Team on Achieving Sales
- Building up Sales Team in line with Company Objective and Goals.
- Setting Effective KPIs- SMART Targets for Sales Team
- Driving the Sales Force in the Market

Session 02:
- Tracking Sales Team Performance with Effective Reporting Formats.
- Designing Sales Force Incentive Programs
- Personal Selling Excellence [Corporate and One to One]
- Retail Sales Excellence: BTL and Trade Marketing Activity

Session 03:
- Improving Motivation: Conflict Management
- Improving Performance: Grievance Management
- Counseling: Building Positive Attitude
- Coaching: Building Expertise/ Technical Skills
- Mentoring: Building Interpersonal Trust

Session 04
- Managing Poor Performance: Engage and Inspire.
- Effective Training for Sales Team.
- Effective Delegation of Task.
- Building Team Work: Synergy in Sales Team.
- Strategic Aspects of Sales Team Management

Chapter Two: Excellence in Sales Leadership

Session 05
• Achieve Consistent Sales Results
• Increase Individual Sales Performance
• Eliminate Sales Hiring Mistakes
• Motivate without Money
• Have Sales People Set and Achieve Lofty Sales Targets
• Deliver Motivating Admonishment
• Makes Appraisals Motivating
• Be the Right Kind of Manager for Each Individual

Session 06
• Recognize and Adapt for Personality
• Motivate through Delegation
• Become a One Minute Coach
• Increase Sales through Processes Improvement
• Make Sales Meetings Motivating
• Increase Sales with Benchmarks
• Develop leadership skills
• Principles of Effective Selling
• Johari Window for communication skill
• Characteristics of high Performing Sales People

Session 07
• Sales Competencies
• Effective negotiation process
• Dispelling the Myths about Selling
• Personal Selling
• Maslow’s Hierarchy of needs
• How to Connect with Customers
• How to Involve Customers through Encouraging and Questioning skills

Chapter Three: MS Excel for Sales Personnel.

Session 08:
• Sort numbers and words with single or multiple columns(level)
• Add or remove Filter Bar instantly
• Date filtering with Days, Weeks, Months, Quarters and Years
• Working with Chart Components (Axis, Categories, Series, Legend)
• Resizing, Moving and Copying Charts
• Formatting and Styling Charts with 2D, 3D and Round effect
• Selecting the appropriate Chart Type and Format
• Creating Column, Line, Pie, Bar, Area and Scatter Charts

Session 09:
• Arranging Pivot Fields in Report Layouts (Row Label, Column Label, Values
• Grouping and comparing Dates by Month, Year, Quarter and Days
• Working with Report Filter options
• Working with Subtotal, Row Total and Grand Total options
• Summarizing data with SUM and AVERAGE function
• Counting total numbers or texts with COUNT-COUNTA function

Session 10:
• Functions (Text and String
• Convert texts to UPPER, LOWER or PROPER case
• Join multiple cell values with CONCATENATE
• Break or extract a portion of text with LEFT-MID-RIGHT function
• Functions (Lookup)
• Lookup vertically using VLOOKUP
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