Activation and Event Management training centre in Bangladesh

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Activation and Event Management

  • Date : Saturday, March 31, 2018
  • Duration : Day(9:30 AM-5:30 PM)
  • No. of Classes/ Sessions : 1 Day
  • Last Date of Registration : 29 March, 2018
  • Venue : Bdjobs Training, BDBL Building (Level 19), 12 Kawran Bazar C/A, Dhaka 1215.


It is a complete package on what you need to do as an Event/Activation/BTL Manager.

Did you know that more marketing budget is being spent behind events and activation, rather than going for the traditional ATL (Above the Line) marketing of TVs and Radios? Events and Activation are part of BTL (Below the Line) direct marketing, where you can target specific sets of consumers according to your product’s needs, design specific campaigns for them which would solve the need of the consumers, and communicate with them directly on an one-to-one basis. Several advertising and event management firms are here in Bangladesh, which provide fantastic career opportunities for fresh graduates, and also for people who want to switch career tracks.

Objective of this Training
This program is designed to show the different methods of how to conduct a fantastic event, and how to tag the event with activation or brand promoter activities, and how we can gain more mileage from the event by tagging this with ATL media. The training will provide step to step methodologies for anyone who wants to become an expert event manager.


Interactive Lecture, PowerPoint Presentation, Question and Answer Session, Group work, Game

Contents of Training:

1. Basics of Below the Line Marketing
• What is below the line marketing?
• Basics of activation –types, objective and outcome
• Basics of events – types, objectives and outcome
• Examples of some of the best events and activations conducted globally

2. Details of Events and Activation
• Detailed analysis of the different types of events and activation conducted and their outcome
• Event Manager’s checklist – step by step guide on what needs to be done, how, why, and how to ensure fantastic quality of execution
• Event and Activation timeline
• Examples of some of the best events and activations conducted locally and globally, and their business outcome
• Team Activities

3. How to link your event with pre or post activation, or with ATL Media
• Different sort of forward or backward linkages of an event
• Step by step analysis on how the linkages can be done – what to do, how to do and why, and the possible business outcomes the overall program may bring
• Examples of some of the linkages conducted globally, and their business outcome
• Team Activities

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Arrangement for Certificate, lunch and two tea-break would be made by the Organizer during the workshop.

Resource Person

G. Sumdany Don

G. Sumdany Don is the Chief Inspirational Officer at Don Sumdany Facilitation & Consultancy. He is a Neuro Linguistic Programming (NLP) Trainer, NLP one-to-one Coach, and Timeline Therapist certified under the American Board of NLP, and trained by global NLP Master Coach, author and trainer from NLP Top Coach Asia (Thailand) Sebastian Leblond.
He has also completed Facilitation and Training Skills with certified Master-trainer Sarah Krasker at the Master Trainer Institute (France). Also trained under global facilitator and brandmarketing guru Trini Amador from BHC Consulting (USA).
For over four years, Don had the privilege to work for Philip Morris International (PMI), a Fortune 500 Company and represented one of the top 10 global brands in the world. Currently he is training up 1200+ full-time employees of Grameenphone, while Chevron, Perfetti, Holcim, Berger, Envoy Group and so on are some of his regular clients. He has trained over 12,000+ people so far.

Don trains people to communicate with the customers effectively, build great teams, and inspire strong leadership among managers. The Class Valedictorian 2008 from ULAB, Don also conducts career build-up workshops at East West University (EWU), and the University of Liberal Arts Bangladesh (ULAB). He has conducted sessions in Dhaka University, JU, IBA JU, NSU, AIUB, BRAC, Manarat, ASA University and several others. He also offers corporate client training sessions for Bdjobs, Prothom-Alo Jobs, Business Express, and for Chartered Accountants in ICAB. Don also has his own live radio show called Donspiration at Colours FM 101.6 and he writes for The Daily Star and has his own weekly column called Level Up with G. Sumdany Don published every Thursday in the SHOUT magazine section.

Interactive Lecture, PowerPoint Presentation, Question and Answer Session, Group work, Game