Freelancing with Content Marketing Skills training centre in Bangladesh

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Freelancing with Content Marketing Skills

  • Date : 21 April - 25 May 2018
  • Duration : Evening(6:00 PM-9:00 PM)
  • No. of Classes/ Sessions : 10 sessions
  • Class Schedule : Friday and Saturday
  • Total Hours : 30
  • Last Date of Registration : 20 April, 2018
  • Venue : Bdjobs Training, BDBL Building (Level 19), 12 Kawran Bazar C/A, Dhaka 1215.


কন্টেন্ট হল মার্কেটিং এর প্রাণ। কন্টেন্ট অনেক রকমের হতে পারে, যেমন – আর্টিকেল সহ বিভিন্ন রকমের লেখা, ছবি, অডিও, ভিডিও ইত্যাদি। আর মার্কেটিং অর্থ বিপণন বা প্রচার। এই দুইয়ে মিলে কন্টেন্ট মার্কেটিং এমন কৌশলগত বিপণন ব্যাবস্থা যার উদ্দেশ্য সময়োপযোগী, প্রাসঙ্গিক ও বিষয় ভিত্তিক কন্টেন্ট যেমন আর্টিকেল সহ বিভিন্ন রকমের লেখা, ছবি, ভিডিও, অডিও ইত্যাদি মার্কেটিং এর মাধ্যমে - (১) একটি সুনির্দিষ্ট বিষয়ে আগ্রহী সম্ভাব্য ক্রেতার মনোযোগ আকর্ষণ করা; (২) প্রয়োজনীয় তথ্য সরবরাহের মাধ্যমে ক্রেতার সমস্যা সমাধান করা; (৩) ক্রেতাকে পন্য অথবা সেবাটি কিনতে সহায়তা করা।

এই কোর্সে আমরা যা শিখব, তা হলঃ
১) বিভিন্ন রকমের কন্টেন্ট সম্পর্কে জানব
২) কন্টেন্ট গুলো কিভাবে তৈরি করে তা জানব
৩) কিভাবে কন্টেন্ট গুলো মার্কেটিং করে তা জানব
৪) কন্টেন্ট মার্কেটিং প্ল্যাটফর্ম গুলো কি
৫) Google Plus,LinkedIn, Youtube, Twitter & Instagram ও Facebook কন্টেন্ট মার্কেটিং কৌশল
৬) Content marketing KPI measurement Tools
৭) সবশেষে কন্টেন্ট মার্কেটিং করে কিভাবে অনলাইন মার্কেট প্লেসে আয় করা যায়।


Interactive, Practical orientation

Contents of Training:

Content is King:
• Why content is king?
• Tools of content marketing.
• Career opportunities of Content Marketing
• Input Content Marketing strategy for Social Media Marketing, Search Engine Optimization, Affiliate Marketing, Email Marketing and
• Video Marketing

Module 1 : Advance SEO and Content Marketing
Session 1 : Introduction to SEO
• Basic Description of SEO
• Googlebot (Google Crawler)
• Google Algorithm
• Search Engine Basics
• Major Search Engines
• Web Ranking & Page Rank
• Back links and its important
• Browsers & Imp Addon, Plugin
• Important SEO Tools
• Domain and Page Authority

Session 2 : SEO On Page
• Keywords Research & Analysis
• LSI Technique
• Initial Site Analysis
• Competition Analysis
• Keywords Density &Stuffing
• Page Mapping
• Title & Meta Tag Optimization
• Site Structure Analysis
• URL renaming/re-writing
• H1, H2, H3 Tags
• Anchor Text
• Creating of Fevicon
• Content Optimization
• HTML Validation
• No follow and do follow Links
• Internal/External Links
• Image Optimization
• Outbound/Inbound Links
• XML & Html Sitemap
• Custom Sitemap
• Keywords Ranking?
• 404 Error Removal &Redirects
• Header &Footer Optimization
• Alexa report

Session 3: On-page optimization in WordPress site
• Use Link structure optimization technique from WordPress site Link Structure
• Introduce with Wordpress SEO Plug in : Wordpress SEO by Yoast
• Install Wordpress SEO by Yoast plug in
• Explore different features of Wordpress SEO by Yoast Tool
• Implement on page optimization metrics in wordpress website
• Create sitemap in a wordpress delegated website
• Use robot.txt

Session 4: SEO Off Page –
• Search Engines Submission
• Directory Submission
• Social Bookmarking
• Blog Commenting
• Blog Posting
• Article Submission
• Video Submission
• Forum Posting
• Free Classified Submission
• Google Map Creation
• Address Verification
• Quara/Yahoo- Question &answering
• Backlink is dead?

Session 5: Explore Content marketing Platform
• Importance of content marketing?
• Introduction to different types of content: Article Image content, Video Content, Slide Content, Audio Content
• Exploring content marketing platforms: Blogging (personal blog, company blog, guest blog, free blog, Facebook, linkedin, google plus, medium, Pinterest, You tube,,

Session 6: Research Target Audience and Content Topic
• Audience Research Tools: FB audience Insight
• Explore Related active social media groups/pages
• Discussion @ Forum
• Content Topic Research Tools: keywords planner,
• Study Competitor’s content from blog or other media
• Social media conversation
• Discussion @ Forum

Session 7: Writing article and Optimization of Article for Search Engine
• Rewrite article from another article?
• Collect information from other articles.
• Write article from image content, video content and from Slide content
• Concept of pillar article
• Understanding search engine Algorithm : Title optimization, Image optimization, keyword density checking, relevancy, Internal Linking, External Linking, open paragraph, Bounce Rate
• Convert to engaging content and Valuable content

Session 8: Development of Image and Video content
• Exploring features of image & video content making tools e.g. Canva, Skitch, Piktochart, Magix photo designer
• Video content creation tools : camtasia & video maker fx
• Video content editing & publishing

Module 2: Custom blog and content strategy
Session 1: Development of Custom Blog
• Introduction to Wordpress
• Steps of blog development;
• Domain selection & Domain Research
• hosting configuration
• Blog site develop by hosting application through cpanel
• cpanel
• introduction to Word press theme
• Free theme setup
• Free theme customize

Session 2: Explore Facebook Algorithm (EDGE Rank) , Content strategy & content calendar
• EDGE Rank
• Post value
• Post rank
• Post score
• Content strategy develop
• Content calendar plan
• Content calendar template

Module 3: Project based work in Market Places
• Perfect market place for you
• Profile creating
• Gig/hourly creating
• How to get job?
• Discuss about 4/5 very easy gig (pdf, signature etc)
• Buyer communication skill
• Common error of getting any job.
• Web research and market research
• Payment method

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Students, Job holders, Entrepreneurs, Fresh Graduates

Resource Person

Md. Nizamul Islam, MBA, UK

ICT Specialist & Professional Freelancer

Nizamul is a business graduate from University of Wolverhampton, UK and an expert in MS Office Applications and Professional Digital marketing. He used to work in UK for Lebara Mobile, UK and Epson UK Ltd and also worked in Bangladesh for ICT division for last 3 years as Project Manager (LEDP, LICT) and Master Trainer of Advanced Outsourcing Training.

He is the author of freelancing book “Online Earning Tips” and called “Freelancing Guru” for creating over 100 Freelancing trainers including over 3000 freelancers all over Bangladesh.
As part of his plan to contribute to his own country’s development; he came to Bangladesh back in 2013 and started his own business. He is now involved in IT solutions including web and software development and Digital Marketing. Also he facilitates IT education in MS Office applications and graphic designing. He has been a reputed public and corporate trainer for several years on subjects like Financial Analysis & Modeling, MS Excel, Macros & VBA, MS Access, MS PowerPoint, MS Word, and Digital Marketing up to advanced level.
He is the founder of several IT organizations all over Bangladesh like PC Plus IT, Rangpur Freelancing Park, Dinajpur Freelancing Park and Nilphamari Freelancing Park and also he has trained over 3000 new entrepreneurs, freelancers, professionals, business owners, technical and management experts and still counting in.

Anick Mahamud Khan

Professional Freelancer, Graphic Design

Mr. Anick has graduated from BBA at Stamford University in 2014 and started his career in Graphic Design as a freelancer from 2012. He has vast knowledge about Logo Design, Business card, UI/UX design, Flyer, Cover /Banner design, web template and Programming. He is a young talented freelancer who worked in different marketplaces like Fiverr, Freelancer, Upwork, Google. Last 5 years he has been involved himself as a freelancing trainer at , bdjobs, PC Plus IT, Rangpur Freelancing Park, Dinajpur Freelancing Park.

He was the Graphic design trainer of Basis and also achieved reward as one of the best Graphic Design freelancer trainers at the LEDP in Bangladesh. He is now master trainer and has created more than 1000 freelancers in his freelancing career. He is a challenging and dynamic Graphic Design specialist, completed more than 1100 projects and has courage to take challenge making freelancers by providing his skill and knowledge which is really a great contribution to our country for earning foreign revenue through outsourcing.

Interactive, Practical orientation